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Value Measurement Lead

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Date: 15-May-2023

Location: Amsterdam, NL


E-Business is shaping an exciting new future and has designed a portfolio of digital solutions and services in a customer centric way to meet the needs and solve the pain points of our customers. We do this by building a culture of value measurement and experimentation to unlock data-driven value creation. We’re looking for a Value Measurement Lead who can bring our value measurement capability to the next level.


Your role at HEINEKEN 

The Value Measurement Lead owns the value measurement frameworks, value KPI tree and value tracking and leads the value design & approach of use cases for eB2B to drive insights for value-based product development and measure & track incremental growth. You worksat the intersection of Business and Analytics and you are able how to define, capture, track and visualize value for value cases of eB2B products and capabilities. You increase value measurement literacy across eB2B! 


In this role, you will be responsible for 

  1. Responsibility scope: responsible for successful delivery and adoption of value measurement framework, value KPI tree and value tracking in eB2B. Lead the value design and approach of use cases Responsible for correctness of captured KPI value and storytelling actionable insights 

  1. Business owner of the value measurement frameworks, value KPI tree, and value tracking. Be well versed in value measurement frameworks and tracking business value through analytics 

  1. Define the value measurement and tracking vision and prioritize value cases in an Agile way of working 

  1. Work closely together with B2B product and KPI owners to establish value measurement requirements and translate this into value measurement and tracking requirements 

  1. Define data source to pull data from and have automated data pipelines feeding into measurement and tracking reports 

  1. Identify data gaps and develop strategy how to get better value measurement and tracking 

  1. Lead cross-functional efforts to launch value measurement frameworks and value tracking by connecting the analytical and business world 

  1. Manage day-to-day functional and design direction and collaborate with the Global Analytics team for delivery 

  1. Evangelize data-driven value measurement and tracking within eB2B, train eB2B function in best practices and increase knowledge level 



Are we looking for you?  

We are looking for someone who can shape, connect, deliver and role model HEINEKEN behaviors. Working collaboratively with others to connect IT & business and navigate complex decision making comes natural to you. You are known as an inspiring business savvy and commercially driven leader who is able to build strong relationships within HEINEKEN organization to influence, support and drive priorities. Based on your experience, you have a deep understanding of the business and the importance of creating value for the business and the customer, but also about architecture frameworks. 


As prequalification's, our ideal candidate would have:  

  • A Master's degree or equivalent, preferably in Business Analytics 

  • 8 + years of working experience 

  • You show a proven track record in an e-commerce value measurement and tracking on the edge of Business and Analytics 

  • It would be great if you have knowledge in product management and customer centric design, demonstrable experience in leading teams and have experience with agile methodologies & Scrum 

  • Experience with A/B testing and causal inference from ML models, BI and analytics, value measurement methodologies, KPI definition, knowledge of industry trends 

  • You are at least fluent in English 


What is in it for you? 

At HEINEKEN, we have a proud reputation for the many career opportunities we offer our employees. Your career has the opportunity for being a unique journey, with a steep learning curve, across various brands, businesses or geographies. Next to a collaborative, international working environment, we will offer you a very rewarding salary and excellent secondary benefits.  


This includes: 

  • An extensive and rewarding pension-plan 

  • Various training courses as part of your personal development plan 

  • Employee discount for health insurances 

  • Remuneration for travel expenses 

  • Flexible working hours and the flexibility for working from home 


Our proud history as a family-owned, independent brewer stretches back 150 years. We brew the highest quality beers, build globally loved brands and strive to do both of these things as sustainably as possible.  With a larger global presence than any other brewer in the business, we're able to draw strength from the diverse regions we operate in and sell to – driving consumer trends and opening up new market opportunities in the process.  No matter where our more than 84,000 global employees are based or what role they play, each one is driven by the same goals and united under the same values. 

It's what makes us proud to say We Are HEINEKEN. 

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