Everything about our culture!

We connect people and break down barriers. We believe that the best moments in life are experienced together. We are inspired by consumers to brew the best beers. That same passion is translated into our products, brands, and activities. We take pride in our Dutch roots and family history. You can see that pride is reflected in our entrepreneurship, carried through everything we do. From neighborhood to neighborhood, from Groningen to Maastricht.

We are brand builders. The Heineken® brand shows who we are and connects us, while our other brands make our portfolio diverse and complete. People are the heart of our company. Trust, diversity, and progressiveness are what make us strong.

We stand for our values: passion for quality, enjoyment of life, and respect for people and the environment. We are committed to responsible alcohol use, feel closely connected to Dutch society and the local community, and continuously strive to improve our impact on the environment.

We collaborate with our consumers, customers, and partners to grow together. We aim to win together in an honest and transparent way. By staying true to who we are and what we stand for, we are confident that we create value for consumers, customers, and colleagues.


  • Colleague holding a bottle of Heineken 0.0

    Enjoying Life

    Of course, our beers are flavorful, refreshing, and of the highest quality. But beer is so much more. Beer represents conviviality, beautiful, shared experiences. Beer is the social lubricant that brings people together every day.

  • Passion for quality

    The passion for our product is undeniable. Beautiful beers of the highest quality. With high-quality, natural ingredients. Beer is made from simple ingredients that we brew into products that everyone enjoys. With a diverse portfolio where there is a choice for everyone.

  • Respect for People and planet

    We are on our way to the greenest beer for and from the Netherlands. Green in everything we do. By constantly looking at how we can do better to make a positive impact on the world around us.

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