Sr Commerce Capability Manager (Brand Building)

Function: Global Commerce
Location: Amsterdam Office
Contract: Local Contract (situated in the Netherlands)

Are you ready to shape the future of Brand Building at HEINEKEN?
We are on the hunt for a Sr. Commerce Capability Manager deeply commited in to driving eccellence on Brand Building Capabilities. This is a pivotal role in ensuring our teams worldwide are equipped with the tools, knowledge and skills to deliver exceptional marketing and drive sustainable business growth.

If you are a seasoned expert with a passion for marketing, learning and development, simplifying complexity and a love for empowering others, this could be your next adventure!

Your Mission
As part of the Global Commerce University (GCU), you will help elevate Brand Power and Sales Power, contributing to top-line growth by embedding world-class capabilities across our Commerce community. You will be the driving force behind the Brand Building growth driver, collaborating across global, regional and local levels to shape the future of marketing excellence at HEINEKEN.

Key Responsibilities

• Develop and drive Capability Assessments and gap plans for their respective Growth Driver responsibilities in collaboration with Regional Excellence Directors.
• Ensure the development of relevant quality content to drive Commerce Capabilities across their respective Growth Driver responsibility by working with functional Subject Matter Experts (SMEs).
• Ensure content has clarity and simplicity for end user, fit with HWCE & fit with GCU visual ID.
• Drive the conversion of content into L&D content and programmes (in collaboration with SMEs where appropriate).
• Lead the development, maintenance and deployment of the HEINEKEN Way programme for their respective Growth Driver responsibilities.
• Work in close collaboration with HR L&D Partner to optimise L&D content.
• Lead the development and deployment of Accelerator programmes in their area (‘flying doctor’ coached application of HEINEKEN Ways with OpCos).
• Drive Future Focus topics as relevant for their Growth Driver responsibilities, including leading Communities of Practice/Learn, Share, Reapply programmes where relevant).

What Success Looks Like

• Growing Brand Power, Sales Power, Volume and Value Share.
• High satisfaction and reach for deployed programmes.
• Meaningful usage and adoption of GCU tools and learning platforms.
• Embedding behavior change and competencies that drive long-term success.

What You Bring

• Expertise: At least 10 years of functional experience, including 5+ years in middle management roles. Recent in-market marketing experience within the last 3 years is a must.
• Presence: Comfortable and engaging when speaking in front of large audiences (100+ people).
• Collaboration: Skilled at aligning diverse, senior stakeholders and working cross-functionally.
• Creativity: Passionate about L&D with a proven ability to deliver innovative and impactful programmes.
• Simplicity: A natural ability to distill complex content into clear, engaging messaging.
• Flexibility: Willingness to travel regularly, including occasional weekends or public holidays (days in lieu provided).

Leadership Competencies

• Influential and persuasive, with a talent for stakeholder alignment.
• Masterful storyteller, delivering clear, simple, and compelling messages.
• A planner and executor, ensuring seamless delivery and follow-through.

Why Join Us?

As the Sr Commerce Capability Manager for Brand Building Capabilities, you will be at the heart of our mission to inspire, educate and transform. Based in Amsterdam, you’ll work +/- three days a week in our vibrant office, alongside a passionate team of Commerce and L&D professionals. Your work will have a tangible impact on our brands, our people and our performance. Ready to make your mark on a global stage? Let’s build the future of Brand Building together!

Please note: The application process for this position will close on 13 December 2024, or earlier if we receive a sufficient number of applications. Feedback on your application will be provided one week after the closing date.