Senior Sponsorship Manager

Location: This is a local position based at our Global Head Office in Amsterdam

Reports to: Manager Global Sponsorships

Are you passionate about sports, culture, and creating partnerships that truly connect with people?

We’re looking for a Senior Sponsorship Manager to lead and evolve world-class sponsorships that go beyond visibility: driving cultural relevance, fan engagement, and long-term brand impact on a global scale!

In this role, you will be a part of the Global Heineken® Sponsorship Team which is structured within the Global Heineken® Brand Team. As a consumer centered brand that aims to be the beer brand of choice for Gen Y & Z, it’s important to be relevant and meaningful to our consumers. As Senior Sponsorship Manager, you will be responsible for developing, managing and evaluating high-profile global sponsorships. You will ensure partnerships deliver on brand and business objectives by creating impactful, culturally relevant, and consumer-first experiences – both on and off the field.

Your responsibilities

As a Global Heineken® Sponsorship Manager you are responsible for:

• Leading all partnerships in the F1 ecosystem – from contract negotiations to rights delivery and execution against the key strategic imperatives
• Strategically shaping and continuously improving Heineken®’s Global Partnerships
• Balancing strategic thinking with strong on‑the‑ground execution
• Building strong cross-functional relationships internally (marketing, digital, PR, commercial) as well as inspire global rights holders, external agencies
• Driving “always-on” engagement strategies beyond key event moments
• Collaborating closely with regional and local teams to ensure consistent and locally relevant execution
• Planning, Briefing, Budget Management, Execution and operational excellence
• Aligning global strategy with local market needs and opportunities

Your profile

In order to be successful in this opportunity, the below applies to you:

• Proven (5-8 years) experience in sponsorships, partnerships, or brand marketing in an international setting
• Experience in motorsports: rightsholder or brand-side
• Strong understanding of sports and/or entertainment marketing ecosystems
• Experience delivering integrated campaigns across digital, experiential, and content
• Excellent stakeholder management and strong negotiation skills
• Strategic mindset with a hands-on approach to execution
• Passion for culture, innovation, and consumer engagement
• Hands-on operational experience (People Operations, contracting, on‑the‑ground activation).
• Broad exposure to agencies, service partners, rights holders.

You at HEINEKEN

When you are at HEINEKEN you are:

• Receive a competitive base salary of 8,000–11,000 EUR excluding benefits and bonus
• Able to experience new things and meet colleagues from different cultures along your way
• Motivated to try new ideas and insights: we love to pioneer and develop ourselves with you
• Offered the best Thursday drinks in Amsterdam city centre! Here you can try different global and local brands
• In the lead of your own flexible reward package. Exchange leave days for extra salary? It’s up to you!

Interested?

Are you interested in this role and would you like to apply straight away? Please click on the application button. We would love to read about your experience in your Resume and hear about your motivation in a Cover Letter.

N.B.: Position will close for new applications on 08/04/2026. Please expect a response 5 days after the closing date.