Internship - Beyond Beer Innovation & Marketing

Internship - Beyond Beer Innovation & Marketing

Are you excited by innovation, brand building and shaping the next generation of drinks? Do you enjoy spotting trends, exploring new opportunities and turning insights into real action? As a Beyond Beer Marketing Intern, you’ll support the development and growth of some of HEINEKEN’s most exciting non‑beer and alternative beverages.

The internship

Our team is responsible for growing categories beyond traditional beer, recruiting new consumers, building distinctive brands and accelerating growth in fast‑moving categories. As a Beyond Beer Segment Intern, you’ll be involved in a wide range of activities, including analytical tasks, internal communication support, and contributing to platform and portfolio execution. By working closely with the brand and insights teams to analyse market data, identify emerging trends, and help translate findings into actionable recommendations and execution. 

This internship will give you a broad understanding of how a global organization shapes new categories and empowers local markets through innovation. 

Key Responsibilities 

• Innovation & Piloting Development
  • Support the development of innovation briefings through research, opportunity identification, and global benchmarking.
  • Assist in hands on incubation pilots, contributing to RTM analysis, digital and packaging adaptations, and launch coordination.
  • Contribute to pilot execution across experiential activations, digital communications, website development, PoS materials, sampling assets, and performance tracking.

• Brand Management Support
  • Support brand teams with asset creation, toolkit development, and deployment across markets.
  • Provide operational support across end‑to‑end brand projects, spanning CMI, innovation, positioning, and communications. 

• Internal Engagement
  • Prepare and share monthly newsletters spotlighting key trends, innovations, and market movements across relevant categories.
  • Support market community calls and manage the Workplace communications calendar to drive internal engagement.

• Monthly Performance Reporting

• • Analyse reports and market data to uncover category trends, consumer behaviours, and competitive dynamics within the Beyond Beer landscape.
  • Support brand and product performance tracking by delivering clear insights, summaries, and visualisations for internal stakeholders.
  • Contribute to external category trend updates, covering new launches, campaigns, and the social landscape across Beyond Beer and wider FMCG.

• Budget Management

• • Support budget tracking for pilot and brand initiatives, monitoring spends against plans and flagging variances.

Your new team and workplace

In the Beyond Beer team, we are a group of curious and passionate people who enjoy exploring new opportunities and shaping what’s next. We believe work can be both meaningful and fun, and we value everyday collaboration, challenging the status quo, trying new things, and embracing an energetic and open way of working, while also celebrating moments together as a team.

You will also work closely with colleagues across departments and regions as part of a young, ambitious and collaborative team that values structured, analytical and entrepreneurial thinking. You are encouraged to take ownership, work hands‑on with real projects and make a tangible impact. A great opportunity for anyone eager to learn, grow and help shape what’s next within Beyond Beer!

During your internship, you’ll have every opportunity to get to know HEINEKEN as an organization, not just within your own team, but across departments. We trust and empower you to work with an entrepreneurial mindset. At HEINEKEN, we love bringing the outside world in and welcome fresh, new ideas with open arms. Of course, we’ll make sure you get the guidance that suits you.

The unique you!

We believe everyone has unique talents, which is why we’re looking for you! Energy, drive and the ambition to grow are what make the difference at HEINEKEN. In addition, you bring:

• You have an interest in global innovation, and enjoy working across functions and cultures
• You are Proactive, curious, and eager to take ownership.
• You have strong Analytical Skills
• Confident, with good communication and presentation skills, with a clear and structured storytelling mindset
• Able to work across multiple projects at once, to deal with multiple project owners.
• Able to manage his own time and be independent
• Resilient and with a strong sense of personal initiative
• Basic navigation of office tools (powerpoint, outlook, excel, word)
• Studying Business, Data Analysis & Insights or Marketing related field
• Fluent in English (Spanish and/ or Portuguese is a plus)

Even if you feel you don’t meet all the criteria, we encourage you to apply. An internship is the perfect opportunity to learn and grow!

Conditions of HEINEKEN

1. You are enrolled at an educational institution for the entire duration of your internship and can provide proof of enrollment for the current academic year during your onboarding.
   1. In the case of non-EU nationality, you must be registered as an intern with a Dutch educational institution.
   2. In case of EU nationality, you may also be registered as an intern at educational institutions outside the EU.
2. You reside in the Netherlands for the entire duration of your internship. Please note that HEINEKEN does not provide housing.
3. You are in possession of a valid citizen service number (BSN).

Our Internship Conditions

During your time as an intern at HEINEKEN, you’ll work in a dynamic environment where growing and learning are at the heart of everything we do. Together, we brew your future step by step. In addition, we offer you:

• A full-time internship, starting on TBC, 2026
• The duration of the internship is 6 months (to be agreed upon with your internship supervisor)
• Your home office will be located in Amsterdam.
• At HEINEKEN, we work with a hybrid model, typically spending three days a week at the office and two days working from home
• You will receive a monthly internship allowance of €650 gross based on a 40-hour workweek
• You will earn 2 vacation days per month (based on a full-time internship)
• If you do not have a public transport student subscription, your commuting costs will be fully reimbursed

Application process via Vizzy

At HEINEKEN, we believe there’s more to you than a CV. That’s why for the selection process of this internship, we use Vizzy, an interactive platform where you can bring your story to life and share your motivation, ideas and personality in a way that truly reflects who you are.

You can apply via the green ‘Apply now’ button by filling in some personal data and submitting your CV. No need to add a motivation letter. Instead, you’ll get the chance to tell us what drives you through Vizzy.

What to expect:

• May 19: The application deadline for this vacancy – make sure to apply before this date
• May 20: You will receive an email invitation to create your Vizzy profile and get started
• May 27: Deadline to complete and submit your Vizzy profile

Once you’ve submitted your Vizzy, we’ll carefully review your application and get back to you within two weeks. Take this opportunity to show us what makes you unique, we’re excited to get to know you better!

If you have any questions about the process, feel free to reach out via werkenbijheinekennederland@heineken.com, we’re happy to help!

Bring your true self

We know AI is part of today’s world, and chances are, you might use it while preparing your application. That’s absolutely fine. Just remember, we’re genuinely curious about you.
So feel free to use AI as a sparring partner, but make sure your application reflects your own ideas, personality and motivation. That’s what we value most and what helps you stand out.

Working at HEINEKEN

Every day we work with pride on our great products that you have certainly had in your hand at a party, during a work meeting or at home on the couch. HEINEKEN is much more than just beer. What about brands like Heineken 0.0, Apple Bandit,  Amstel Radler and Birra Moretti. We actively work to create a pleasant work environment where everyone feels respected and has equal opportunities. Your personality, knowledge and skills are the success of our organization.

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