Global Executive & Employee Lead - Commerce

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Date: 25 Feb 2025

Location: Amsterdam, NL

Company: HEINEKEN

Global Executive & Employee Lead – Commerce 

 

Location: Amsterdam, with a mix of office and home working. 

Part-time/Full-time: Full-time position. 

Closing date: Applications close 10th March. Please note, we may close vacancies early if we receive significant numbers of applications, so don’t delay! 

 

What will you do as an Integrated Communications Lead? 

As the Global Executive & Employee Communication Lead Commerce, you will lead and drive a comprehensive, integrated communication strategy for HEINEKEN's Commercial Function. This role involves delivering exceptional employee and media engagement, as well as innovative storytelling both internally and externally. You will build and maintain a robust network of internal and external stakeholders to support communication for large-scale transformation projects. This position is part of the Global Corporate Affairs team within HEINEKEN’s Global Communications department reporting to the Head of Executive & Employee Communications.

 

Key Responsibilities: 

  • Develop and execute a holistic communication strategy that aligns with HEINEKEN's business objectives and enhances the company's reputation. 

  • Serve as a business partner to the Chief Commercial Officer (CCO), advising at a senior level and contributing to company and functional strategies. 

  • Lead and mentor a team of 2-3 professionals, fostering a collaborative and high-performance culture. 

  • Advise on a variety of business topics, including sensitive issues, and lead communication for large-scale transformation and change agendas. 

  • Bring brand campaigns to life internally in inspiring ways for the business. 

  • Distill and create compelling narratives that simplify complex business priorities and drive engagement. 

  • Manage the external profile of the CCO and GCLT, including speaking opportunities and (social) media channels. 

  • Stay abreast of industry trends and leverage digital communication tools to innovate and enhance communication efforts. 

 

Does this sound like you? Great! If you want to excel in this role, you’ll likely bring the following: 

 

  • 15+ years of experience in leading and implementing communications, PR, or marketing strategies on complex topics, tailored to specific audiences. 

  • Exceptional written and verbal communication skills, with the ability to distill complex ideas into clear and inspiring narratives. 

  • Proven leadership experience with a track record of managing and developing high-performing teams. 

  • Strong business partnering and stakeholder management skills, with the ability to influence and unify different priorities. 

  • Expertise in driving impactful employee engagement and earned media strategies. 

  • Excellent project management skills, with the ability to manage multiple projects and deadlines effectively. 

  • Proficiency in digital communication tools and a keen interest in exploring innovative communication formats. 

  • Fluency in English. 

 

We embrace learning and growth and anticipate there is scope to develop in this role. You may bring additional experiences that aren’t listed above! 
 

What’s in it for you? Let’s uncork! 

  • Join a dynamic, collaborative team shaping HEINEKEN’s global communications. 

  • Opportunity to lead impactful projects with global visibility. 

  • Access to HEINEKEN’s employee benefits, including training and development programs. 

  • A chance to be part of a company committed to innovation, sustainability, and cultural connection. 

 

Ready to join our team? 

If you are excited to step into the role of Global Executive & Employee Communication Lead Commerce, apply now by clicking the green application button and sending us an updated version of your resume.

 

While a cover letter isn’t required, we’d love to hear about your passion for this position, so a short note alongside your resume would be great. 

 

We look forward to receiving your application! 


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