HEINEKEN Sales Traineeship

The HEINEKEN Sales Traineeship is one year program for Bachelor students with commercial ambition. You will be doing two assignments where you will learn about all aspects of Sales.

You get the opportunity to bring the best out of yourself and deliver excellent results. At the end of the program you will be an all-round Sales professional!

The Sales Traineeship gives you a broad overview of the HEINEKEN Sales organisation. From Out-of-Home to Retail and Vrumona, both in the field and in the office.  You will work on individual assignments and ask for independence, but you are never on your own. 
At HEINEKEN we believe that collaboration is the best way to deliver results. You are in the lead, but you have a team of people to help you. You can count on the support of your assignment manager and your personal mentor. With them you will create your personal development plan.

After successful completion of the program you are ready to develop yourself further in the Sales field and you will start as Account Manager within one of our Sales departments. 

A stretching learning journey!

  • Learning philosphy

    Just like all of our employees, learning in the IGP is in line with our learning philosophy;

    70% of learning happens on the job, 20% is through coaching/mentoring, and 10% is by attending formal training.

  • Induction

    Your journey at HEINEKEN starts with an introduction program of one week where you will learn about our organisation, brands and products.

    You also get to meet lots of colleagues and learn about what we expect from you and what you can expect from us!

  • Mentors

    Our leaders within HEINEKEN support the development of our trainees and starting technologists in the role of mentor. 

    Everyone gets a mentor assigned for the total duration of the program (and often continues afterwards).

  • Training

    During your traineeship you will be attending different trainings. 

    These are aimed at your personal development but also focused on your functional knowledge and skills.

How to become a Sales Trainee


  • Commercial Bachelor degree (e.g. Hotel School or Commercial Economics)
  • Affinity with Commerce and our industry
  • Courage, humor and a healthy drive to win
  • Great communication skills
  • Discipline and persistence​


Meet our Management Trainees

Commercial Management Trainees

Bobianne Vlek 
Fai de Swart

Supply Chain Management Trainees

Zhenni Zeng
Teus van Dieren

IT Management Trainees

Kayleigh Vonk
Mark Luijkx