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OFF Trade Marketing Executive

Department / Function : Trade Marketing Team

Position : Off Trade Marketing executive

Department / Function

OFF Dept. / OFF Trade Marketing


OFF Trade Marketing Executive

Role & Responsibilities

- Initiate BTL activities for Heineken Portfolio Brands in Off trade channel

- Build and execute a short-term and mid-term commercial plan within a team to make profitable business growth in Off trade

- Improve business results by identifying problems, finding opportunities to improve current processes, and developing programs

- Be responsible for promotional analysis/evaluations to drive KPIs to optimize investment

- Support Off trade team for individual promotions and major account activities (CVS)

- Support on promotion planning and activation in Off trade channel especially in CVS, ALSM and Union-shop.

- Come up with the creative and effective idea and execute them in terms of promotion, visibility and distribution

- Develop value added promotional package

- Develop GWP & visibilities for BTL campaigns

- Manage ALSM MD agencies

- Develop Shopper Insights and implement in Off trade

- Integrate information from disparate sources  to find key insights and business opportunities

- Manage BTL budget spending and plan for channels in charge

- Manage PTC budget spending

Minimum Requirement / Competencies

- Working Experiences : Minimum 5 years in Commercial & Sales Planning, Trade Marketing, Sales (Preferably in Off trade sales, not mandatory)

- Logical and strategic thinking with data analysis skill

- Strong motivation and career aspiration for the position

- High level of communication skills both internal and external stakeholders

- Proficient in MS Office (Excel, PPT)

- Positive and collaborative attitude even under high pressure

- Strong verbal / figure reasoning

- Strong shopper and consumer insights

- Proficient in English both written and verbal

- Strong multi-tasker working well under pressure

- Attention to detail and passion for delivering flawless output


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