Brand Manager or Assistant Brand Manager (Tiger)

Major Responsibilities of the Position:
 

• Supporting the localizing adaptation of Tiger global communications & ABTL strategies, communication initiatives designed across the off-line and Inline channels to deliver sustainable market share, penetration, growth, revenue, profit and brand equity growth.
• Supporting the creation, execution of Tiger brand’s digital communications across social media, digital media on-line to off-line channels with the aim to facilitate Tiger brand development and brand ambition.
• Localize & execute global campaigns or develop local driven campaigns in line with the annual brand plan from designated brand areas including holistic communication landscape set-up to effective execution.
• Dive into ideation or structure development for Annual Planning and Strategic Planning in line with Marketing Manager
• In charge of communication both internally with Sales and Trade Marketing for consistent 360 activations and externally with agencies for fluid understanding.
• Manage, analyze, and report budget and spending in line with total annual budget plan.
• Market condition (from direct market visit and market report by agencies) and consumer’s insight generation (developing workshops using consumer research)
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Details:

• Generate relevant consumer insight for campaigns & develop creative brief in line with annual brand plan.
• Manage bidding and proposals with creative agencies and request digital, media & PR support while managing budget, schedules and team support.
• Consistently manage effective activation through communication and collaboration with Sales and Trade Marketing.
• Review, evaluate, analyze Marketing efficiency and Sales volume effectiveness of spending & annual plan and report to Marketing Manager 

Required Skills / Competencies:

• Result-oriented with fast learning and adaptability
• Entrepreneur mindset with ability to show strong drive in making courageous moves.   
• Excellent project planning with the ability to manage multiple projects and stakeholders at the same time.
• Excellent communication, interpersonal skills and team-orientated (agency managing skills, motivate internal & external teams to create great output)
• Experience in holistic 360 marketing functions: execution of advertising campaign, promotion and media buying, PR/new media, digital communication planning/execution and brand activation.
• Keeping up with trends 
• Leadership skills with the ability to inspire and deliver results through others
• Creative mind & passion to create new innovation with related department not only for brand building but also for building sales
• Attention to detail and passion for delivering flawless output
• Young at heart, highly motivated with passionate, proactive & enthusiastic attitude being a good team player
• Experience in various types of agency management – media/design/PR/event, etc.

Required Experience:

• Brand manager experience is a must
• 4year university (BA) degree graduate (Marketing major preferred)
• Strong sensitivity to consumer insight driven communication and creativity process.
• Marketing experience, advantageous but not limited to for 6 years or more experience in multinational organization.
• Experience in other FMCG companies & marketing agency is a plus
• Strong command of written & spoken English (No need to be a Native speaker level, but needs to be comfortable & with experience in dealing global communication thru calls/emails)
• Korean & English presentation and communication skills with the ability to deal with a wide variety of individuals; junior/senior; internal/external; local/global
• Advanced skills in Microsoft (Excel, PowerPoint, Word)

Major Responsibilities of the Position:

• Supporting the end to end Marketing campaign planning and executions, initiate consumer communication activities, and ensure brand activation is carried out as planned.
• Develop local adaptation/interpretation of Global campaign (with proper level of reflecting Market understanding and consumer insight).
• Research and evaluate competitor marketing activities
• Design media plan with 3rd party agencies focusing on digital channels and discover new channel opportunities.
• Support brand portfolio management, prepare new product introduction and manage the development of new product artwork.
• Manage 3rd party agencies with excellent communication skills.
• Deeply engage in BTL strategy setting in cooperation with Trade Marketing & Sales teams and manage activations of BTL for the brand.
• Execute annual ATL budget and support budget management.

Required Skills / Competencies:

• Bachelor's degree required
• Excellent English communication skills (no need to be a ‘native level’, however Speaking/Writing/Listening/Reading in English needs to be comfortable in a business setting.)
• Around 2-3 years experience of marketing, brand management, PR, or equivalent combination of experience is preferred
• Logical & analytical thinking, insightful issue solving skill, Willing to learn and has a positive attitude, Self-motivated & proactive & good team player
• Excellent Interpersonal skill (Managing Agency + Internal Stakeholders / Motivate others to create great output.)
• Multi-tasker
• MS Office & PowerPoint skills