Brand Manager or Assistant Brand Manager (Heineken)

Major Responsibilities of the Position:
 

• Contribute to brand plan with innovative and unique ideas in the brand pillar of “World Class Experience” (Target consumer focused) – including Music, Sports, or other consumer experience based campaigns.
• Dive into ideation or structure development for Annual Planning and Strategic Planning in line with Senior Brand Manager.
• Localize & execute global campaigns or develop local driven campaigns in line with the annual brand plan from designated brand areas including holistic communication landscape set-up to effective execution. Market condition (from direct market visit and market report by agencies) and consumer’s insight generation (developing workshops using consumer research – Heineken brand dashboard research and In-depth interview by research agency) must be reflected to the campaigns.
• In charge of communication both internally with Sales and Trade Marketing for consistent 360 activations and externally with agencies for fluid understanding.
• Manage, analyze, and report budget and spending in line with total annual budget plan.

Details:

• Generate relevant consumer insight for campaigns & develop creative brief in line with annual brand plan.
• Manage bidding and proposals with creative agencies and request digital, media & PR support while managing budget, schedules and team support.
• Consistently manage effective activation through communication and collaboration with Sales and Trade Marketing.
• Review, evaluate, analyze Marketing efficiency and Sales volume effectiveness of spending & annual plan and report to Senior Brand Manager. 

Required Skills / Competencies:

• Result-oriented with fast learning and adaptability
• Entrepreneur mindset with ability to show strong drive in making courageous moves.   
• Excellent project planning with the ability to manage multiple projects and stakeholders at the same time.
• Excellent communication, interpersonal skills and team-orientated (agency managing skills, motivate internal & external teams to create great output)
• Experience in holistic 360 marketing functions: execution of advertising campaign, promotion and media buying, PR/new media, digital communication planning/execution and brand activation.
• Keeping up with trends  
• Leadership skills with the ability to inspire and deliver results through others
• Creative mind & passion to create new innovation with related department not only for brand building but also for building sales
• Attention to detail and passion for delivering flawless output
• Young at heart, highly motivated with passionate, proactive & enthusiastic attitude being a good team player
• Experience in various types of agency management – media/design/PR/event, etc.

Required Experience:

• Brand manager experience is a must
• Strong marketing experience, advantageous but not limited to for 6 years or more experience in multinational organizations 
• Experience in FMCG industry & alcohol industry is a plus
• 4 year university degree graduate (Marketing major preferred)
• Strong command of written & spoken English (No need to be a Native speaker level, but needs to be comfortable & with experience in dealing global communication thru calls/emails)
• Korean & English presentation and communication skills with the ability to deal with a wide variety of individuals; junior/senior; internal/external; local/global
• Advanced skills in Microsoft (Excel, PowerPoint, Word)

Major Responsibilities of the Position:

• Implement brand strategy, initiate consumer communication plans, and ensure brand activation is carried out as planned.
• Develop local adaptation/interpretation of Global campaign (with proper level of reflecting Market understanding and consumer insight).
• Design media plan with 3rd party agencies focusing on digital channels and discover new channel opportunities.
• Support brand portfolio management and prepare new product introduction.
• Manage 3rd party agencies with excellent communication skills.
• Deeply engage in BTL strategy setting in cooperation with Trade Marketing & Sales teams and manage activations of BTL for the brand.
• Execute annual ATL budget and support budget management.

Required Skills / Competencies:

• Excellent English communication skills (no need to be a ‘native level’, however Speaking/Writing/Listening/Reading in English needs to be comfortable in a business setting. More than 90% of the Heineken related marketing work is done in English and it is the most important enabling criteria to be evaluated as one must be able to comprehend & speak one’s mind during global meetings once hired)
• Passion/interest for consumer trends & marketing  
• Logical & analytical thinking, insightful issue solving skill
• Self-motivated & proactive, attention to detail
• Excellent Interpersonal skill (Managing Agency + Internal Stakeholders / Motivate others to create great output.)
• Multi-tasker being able to handle various tasks at once
• Proficient level of MS Office & PowerPoint skills