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Brand Manager (Heineken)

Position Title:

Brand Manager (Heineken Team)


Major Responsibilities of the Position:

  • Contribute to brand plan with innovative and unique ideas in the brand pillar of “World Class Experience” (Target consumer focused) – including Music, Sports, or other consumer experience based campaigns.
  • Dive into ideation or structure development for Annual Planning and Strategic Planning in line with Senior Brand Manager.
  • Localize & execute global campaigns or develop local driven campaigns in line with the annual brand plan from designated brand areas including holistic communication landscape set-up to effective execution. Market condition (from direct market visit and market report by agencies) and consumer’s insight generation (developing workshops using consumer research – Heineken brand dashboard research and In-depth interview by research agency) must be reflected to the campaigns.
  • In charge of communication both internally with Sales and Trade Marketing for consistent 360 activations and externally with agencies for fluid understanding.
  • Manage, analyze, and report budget and spending in line with total annual budget plan.




  • Generate relevant consumer insight for campaigns & develop creative brief in line with annual brand plan.
  • Manage bidding and proposals with creative agencies and request digital, media & PR support while managing budget, schedules and team support.
  • Consistently manage effective activation through communication and collaboration with Sales and Trade Marketing.
  • Review, evaluate, analyze Marketing efficiency and Sales volume effectiveness of spending & annual plan and report to Senior Brand Manager. 


Required Skills / Competencies:


  • Result-oriented with fast learning and adaptability
  • Entrepreneur mindset with ability to show strong drive in making courageous moves.   
  • Excellent project planning with the ability to manage multiple projects and stakeholders at the same time.
  • Excellent communication, interpersonal skills and team-orientated (agency managing skills, motivate internal & external teams to create great output)
  • Experience in holistic 360 marketing functions: execution of advertising campaign, promotion and media buying, PR/new media, digital communication planning/execution and brand activation.
  • Keeping up with trends  
  • Leadership skills with the ability to inspire and deliver results through others
  • Creative mind & passion to create new innovation with related department not only for brand building but also for building sales
  • Attention to detail and passion for delivering flawless output
  • Young at heart, highly motivated with passionate, proactive & enthusiastic attitude being a good team player
  • Experience in various types of agency management – media/design/PR/event, etc.


Required Experience:


  • Brand manager experience is a must
  • Strong marketing experience, advantageous but not limited to for 6 years or more experience in multinational organizations 
  • Experience in FMCG industry & alcohol industry is a plus
  • 4 year university degree graduate (Marketing major preferred)
  • Strong command of written & spoken English (No need to be a Native speaker level, but needs to be comfortable & with experience in dealing global communication thru calls/emails)
  • Korean & English presentation and communication skills with the ability to deal with a wide variety of individuals; junior/senior; internal/external; local/global
  • Advanced skills in Microsoft (Excel, PowerPoint, Word)

Job Segment: Manager, Management

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