The core focus of the Corporate Affairs team at HEINEKEN Ireland is to promote, protect and enhance the reputation of our business in the Irish marketplace.
We achieve this through strategic communication, digital storytelling and proactive engagement with our stakeholders who include our employees, our suppliers, our customers, our consumers, Government, NGOs, opinion leaders and the media.
In broad terms, our functional objectives are to:
1.    Define and communicate who we are, what we stand for and our company ambition and strategy;
2.    Shape and influence the external environment to ensure that we have the optimal conditions for sustainable growth and that we are contributing positively to the communities around us 
3.    Ensure that the long term growth of the company is achieved sustainably, responsibly and with integrity through our dedicated Brew a Better World global strategy;
4.    Keep our valued colleagues informed and engaged so they become proud ambassadors for HEINEKEN in Ireland 
5.    Support the regulatory and statutory requirements of our business to protect our license to operate.