Business Analyst (Media)

Digital & Technology Team (D&T) is an integral division of HEINEKEN Global Shared Services Center. We are committed to making Heineken the most connected brewery. That includes digitalizing and integrating our processes, ensuring best-in-class technology, and embedding a data-driven culture. By joining us you will work in one of the most dynamic and innovative teams and have a direct impact on building the future of Heineken!
Would you like to meet the Team, see our office and much more? Visit our website: Heineken (heineken-dt.pl)

The Business Analyst is part of the Product team and is one of the professionals who do the work of delivering a potentially releasable increment of the product at the end of each sprint. Product Teams are structured and empowered by the organization to organize and manage their own work. The resulting synergy optimizes the Product Team’s overall efficiency and effectiveness. 

The Business Analyst supports the Product Owner in translating product needs and requirements into deliverable units of work—Epics/Features/Stories. He will work with the Product Team and partners to ensure end-product meets business requirements. 

Candidates need to understand the role of data (1st, 2nd and 3rd party) and marketing automation, and is able to translate the marketing stakeholders’ needs into relevant solutions, governance and a delivery model in line with the overall D&T and solution roadmap. 
 

Your responsibilities would include:

• Ensuring consistency of the overall solution; 
• Working with the Product Owner to understand, elicit, analyze, document and communicating program and platform/application requirements; 
• Participating in the selection of new technologies; 
• Providing guidance and coaching to other product team members on changes throughout the design process; 
• Managing the quality of the solution and technical debt; 
• Identifying potential bottlenecks and their underlying causes that affect the product and propose how to resolve these; 
• Maintaining awareness of emerging technologies, industry trends, and architecture best practices; and evaluate them for applicability; 
• Keeping up with relevant developments in own functional area and ensure development, transfer and retention of knowledge.  
• Delivering working product enhancements with the allocated timescale and quality standards that minimize rework and aspire a zero defect culture; 
• You are self-organising with other team members. There is no separate management layer, work is planned and executed by the team; 
• You are multidisciplinary – ensuring that the key competencies and expertise needed to develop, build, deploy and support the Product are embedded in the team; 
• You are responsible for ensuring the overall HEINEKEN standards and best practices are adhered by (i.e. Quality, Compliance); 
• Being a dedicated team member that remain assigned to the Product Team over longer periods of time; 
• Being a tech-savvy team member who develops products with innovative elements; 
• Willing to help other team members with removing impediments; 
• Being able to reduce complexity of the work that has to be done. 
• Supporting the Product Owner with facilitate the gathering, definition and prioritization of requirements with key stakeholders; 
• Supporting Product Owner to define and own the value definition of Stories; 
• Supporting the Product Owner to translates client’s business needs into product backlogs, user stories, detailed business requirements documents and use cases; 
• Completing the user stories with Acceptance Criteria; 
• Supporting the Product Owner to breakdown, decomposing and describing business needs into Stories; 
• Working ahead of team to elicit requirements for the next Sprint's Stories; 
• Providing discipline, rigor and technical skills to the requirements definition and validation process; 
• Working with PO and Opco on evaluation and optimisation of Data Collection Strategies (process and quality of data acquired)
• Supporting the Product Owner to engage stakeholders to ensure the Product Team is receiving necessary inputs. 
   

You are a good candidate if you have:

• 3-4 years’ experience with rolling out large scale marketing technology platforms (CDP and marketing automation) and programs 
• Experience architecting and deploying MarTech solutions across multiple markets and/or brands 
• Working experience with customer data platforms (CDP) and marketing automation tools (Salesforce, Adobe, Microsoft, etc), Demand-Side Platform, Supply-Side Platform, Ad-serving solutions, Google GMP stack 
• Being a business and technical consultant with a data driven mindset that is responsible for the design of the solution and the continuous development of the roadmap 
• Broad understanding of MarTech, marketing, media, data & analytics 
• Understanding of tag management and different types of APIs 
• Legal & Compliance knowledge (e.g. GDPR, data privacy and security) 
• Excellent communication skills (both verbal and in writing): ability to communicate well with technical and non-technical people 
• Strategic thinker with the ability to build relationships with senior stakeholders 
• Experience in solution life cycle development, including Agile (preferable) 
• Fluent English (European languages are a plus)