Solution Engineer (Marketing & Cookie Consent)

Digital & Technology Team (D&T) is an integral division of HEINEKEN Global Shared Services Center. We are committed to making Heineken the most connected brewery. That includes digitalizing and integrating our processes, ensuring best-in-class technology, and embedding a data-driven culture. By joining us you will work in one of the most dynamic and innovative teams and have a direct impact on building the future of Heineken!

Would you like to meet the Team, see our office and much more? Visit our website: Heineken (heineken-dt.pl)

This role is part of the Global Digital & Technology department of HEINEKEN International and is located in Krakow.

Join our vibrant team as a Solution Engineer Marketing & Cookie Consent at HEINEKEN, where we're on a digitalization journey to become the best-connected brewer, aligning with our EVERGREEN 2025 strategy. We're evolving to be more customer and consumer-centric, and your role is a pivotal opportunity to make a significant impact in achieving that goal. Be part of the transformation and contribute to our exciting journey toward excellence!

As a Solution Engineer Marketing & Cookie Consent you immerse yourself in a collaborative agile squad of product architects and Marketing Technology geeks.

Your responsibilities would include:

• executing seamless integration of the OneTrust and Google Analytics Consent Mode marketing consent solution into the existing systems and platforms of HEINEKEN
• implementing marketing and cookie consent for both eCommerce B2B platforms and B2C platforms
• securing different levels of consent for B2B eCommerce Orders/Transactional information and Marketing
• building eCommerce/B2B preference centres
• designing the implementation to be scalable and adaptable to future growth and changes in the marketing and regulatory landscape
• forging relationships globally to enhance solution maturity, both technically and business-wise
• ensuring compliance, by liaising with legal and privacy departments all over the world, with international data protection regulations, such as GDPR, CCPA, and other relevant standards
• customizing and designing branded consent forms aligned with the company's identity, ensuring a positive and regionally adaptable user experience
• managing granular consent preferences, allowing for specific permissions related to diverse marketing activities
• establishing automated workflows for the entire consent lifecycle, including initial collection, renewal, and withdrawal processes
• generating insightful reports and analytics to track and analyze consent data, supporting data-driven marketing decisions
• implementing a user-friendly opt-out mechanism, empowering consumers and B2B customers to modify or withdraw consents effortlessly
• conducting continuous monitoring of regulatory changes and updating the consent solution to ensure ongoing compliance
• providing comprehensive training sessions for employees involved in consent management processes.
• offering dedicated support channels to address issues and maintain the smooth operation of the OneTrust solution
• tackling data architecture, ensuring seamless data flows for enhanced journeys, and identifying opportunities for process and technology improvements that have a direct business impact
• planned governance and planning for solution and capability maturity, continually assessing people, processes, and technology- the operating model for sustained excellence
• Zooming out and viewing the solution as part of the wider D&T architecture to plan ahead in terms of technology and data architecture
• willing to learn and acquire certification (offered by Heineken) in OneTrust consent.

You are a good candidate if you have:

• at least 3-5 years of relevant (global) OneTrust experience in a similar position of configuring and implementing OneTrust consent-related modules, and related API configurations
• expertise in executing the integration of OneTrust marketing consent solutions seamlessly in B2B eCommerce platforms and B2C platforms for both cookie and marketing consent
• skills in customizing consent forms, ensuring a positive and regionally adaptable user experience
• compliance with international data protection regulations is mandatory for this role
• ability to manage granular consent preferences, allowing specific permissions for diverse marketing activities
• expertise in the implementation of automated workflows for the consent lifecycle is a key responsibility
• ability to generate insightful reports and analytics is expected to track and analyze consent data
• ability to provide dedicated support channels and conduct comprehensive training sessions for employees is part of the role
• excellent facilitation, presentation, and analysis skills
• business domain expertise for the relevant product
• skills in MS Excel, PowerPoint, and JIRA/DevOps
• experience in working with Business Intelligence tools would be a plus
• experience of working in a deadline-driven environment with rapid release cycles
• experience with Agile way of working
• experience in the rollout of global solutions operating across the markets will be considered as a plus.

At HEINEKEN Kraków, we take integrity and ethical conduct seriously. If someone has concerns about a possible violation of legal regulations indicated in Polish Whistleblowing Act or our Code of Business Conduct, we encourage them to speak up. Cases can be reported to global team or locally (in line with the local HGSS Whistleblowing procedure) by selecting proper option in this tool or by communicating it on hotline.