Senior Product Owner Digital Commerce [Acquisition]

Digital & Technology Team (D&T) is an integral division of HEINEKEN Global Shared Services Center. We are committed to making Heineken the most connected brewery. That includes digitalizing and integrating our processes, ensuring best-in-class technology, and embedding a data-driven culture. By joining us you will work in one of the most dynamic and innovative teams and have a direct impact on building the future of Heineken!

Would you like to meet the Team, see our office and much more? Visit our website: Heineken (heineken-dt.pl)

 
At HEINEKEN, we are on a journey to become the best‑connected brewer in the world, with Digital Commerce playing a central role in this ambition. Digital Commerce is responsible for designing, developing and scaling the IT solutions that serve our customers better, faster and smarter across the entire Route‑to‑Consumer ecosystem. After successfully building our software engineering organization, we are now entering the next stage of our evolution by accelerating the growth of Digital Commerce. We deliver digital products that directly support company revenue while elevating customer experience. Join us in shaping the technological capabilities that power HEINEKEN’s global Commerce strategy.


We are now expanding Hub by adding skilled Product Owners and Product Designers. This expansion reinforces our Digital Commerce team’s commitment to serving customers better, faster, and smarter by strengthening Route-to-Consumer (RtC) capabilities, embracing customer-centric approaches, and fostering cross-functional collaboration.

With eazle, we are building a global digital ecosystem to empower all our touchpoints: the B2B Customer, our Salesforce, Distributors and Customer Service. Within the Salesforce touchpoint, your customer is the Sales Rep and the digital product portfolio in this area aims to drive growth through improved productivity and streamlined customer acquisition.

As the Senior Product Owner Acquisition, you will be responsible for shaping how to drive business growth through new customer acquisition, owning a set of products in the upper most part of the funnel, specifically trade census, prospect identification and product assortment. Building a truly global product portfolio, you will work cross-functionally with design, engineering, experimentation, and business facing stakeholders, as well as customers, to build out business cases and roadmaps that deliver value to HEINEKEN. This will typically be delivered in a hybrid manner between project and product led delivery, balancing agile product development with business led discovery and prioritisation. As the portfolio grows in
maturity, you may move away from hands-on execution across multiple delivery teams to management of Product Owners who will own the delivery of a product within the Acquisition portfolio.

This role will be high impact and high visibility as it will have ownership over a critical product set to realise the current & future vision of the organization.

If you're ready to make a significant impact and raise the bar in eCommerce, then this opportunity is for you!

Your responsibilities would include:

• together with the Salesforce Touchpoint Manager, owning and shaping the strategy of the Acquisition product portfolio with clear outcomes that meet user (Sales Rep) and Business needs\
• together with cross-functional teams, building new and optimising existing products in the portfolio to achieve these outcomes, while jointly considering where capability and process play a role
• role modelling product management in the organisation, taking end-to-end ownership from ideation to launch, working collaboratively with your team, dependent teams, and stakeholders across D&T, Global Sales and the OpCo
• being responsible for delivering maximum value & alignment with portfolio/corporate strategy, owning the product roadmap, value proposition, product vision and tenets
• owning the user experience and working in collaboration with the business or end user to establish requirements in the form of User Stories
• identifying & defining functional, non-functional, regional, legal, compliance and other business requirements
• owning the end-to-end product lifecycle and related value measurement, including product/feature KPI definition
• evaluating customer pain points/opportunities as input to the backlog or longer-term product vision/roadmap, experimentation of new features/products, tracking & reporting on product feature performance, and ongoing product/feature optimisation based on value and business needs
• communicating expectations to the Product Teams, dependent Product Teams/Tribes and Business stakeholders around roadmaps, business impact, and emerging user needs.

You are a good candidate if you have: 

• a bachelor's or master's degree, preferably in business or engineering
• 8+ years of experience in digital product management
• proven track record of delivering impactful digital solutions in a global, matrixed organisation
• strong understanding of IT systems, relevant platforms, and industry trends. Preferably experienced working with MSFT, modular architecture and modern data stacks
• proven experience in product performance optimisation, UX/UI design, and product experimentation, preferably skilled in working with design systems
• excellent verbal and written skills in English
• ability to build and maintain strong collaborative relationships with stakeholders and leaders across the business
• knowledge of industry trends and demonstrated commitment to staying up to date on new technologies
• ability to connect and translate commercial strategy and capabilities into tools that drive business growth and productivity of the Sales Rep
• analytical mindset: sharp problem-solving skills with a history of structured thinking
• understanding of route to market typologies is preferred, specifically within Heineken or other FMCG companies
• sales & digital commerce expertise is preferred, specifically an understanding of how digital solutions drive commercial success
• leadership qualities:
  • strategic thinker with the ability to execute
  • connector with excellent communication skills
  • empathetic leader who can inspire and align cross-functional teams
  • comfortable working in ambiguity and driving clarity and direction 
    
    

At HEINEKEN Kraków, we take integrity and ethical conduct seriously. If someone has concerns about a possible violation of legal regulations indicated in Polish Whistleblowing Act or our Code of Business Conduct, we encourage them to speak up. Cases can be reported to global team or locally (in line with the local HGSS Whistleblowing procedure) by selecting proper option in this tool or by communicating it on hotline.

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