Product Design Lead

Digital & Technology Team (D&T) is an integral division of HEINEKEN Global Shared Services Center. We are committed to making Heineken the most connected brewery. That includes digitalizing and integrating our processes, ensuring best-in-class technology, and embedding a data-driven culture. By joining us you will work in one of the most dynamic and innovative teams and have a direct impact on building the future of Heineken!

Would you like to meet the Team, see our office and much more? Visit our website: Heineken (heineken-dt.pl)

 
At HEINEKEN, we are on a journey to become the best‑connected brewer in the world, with Digital Commerce playing a central role in this ambition. Digital Commerce is responsible for designing, developing and scaling the IT solutions that serve our customers better, faster and smarter across the entire Route‑to‑Consumer ecosystem. After successfully building our software engineering organization, we are now entering the next stage of our evolution by accelerating the growth of Digital Commerce. We deliver digital products that directly support company revenue while elevating customer experience. Join us in shaping the technological capabilities that power HEINEKEN’s global Commerce strategy.


We are now expanding Hub by adding skilled Product Owners and Product Designers. This expansion reinforces our Digital Commerce team’s commitment to serving customers better, faster, and smarter by strengthening Route-to-Consumer (RtC) capabilities, embracing customer-centric approaches, and fostering cross-functional collaboration.

With eazle, we are building a global digital ecosystem to empower all our touchpoints: the B2B Customer, our Salesforce, Distributors and Customer Service. Within the Salesforce touchpoint, your customer is the Sales Rep and the digital product portfolio in this area aims to drive growth through improved productivity and streamlined customer acquisition.

As a Product Design Lead, you build and manage a team of Product Designers focused on improving customer experience within a specific domain of the Digital RTC ecosystem in Digital Commerce. You shape end-to-end user experiences across complex customer journeys, translating business and customer needs into impactful and scalable design solutions.

You combine strategy, creativity and evidence-based design to influence product direction, improve design systems, promote reusability and elevate user experience quality. You manage and coach a team of product designers, drive experimentation and ensure design excellence across the Digital RTC ecosystem.

Your responsibilities would include:

• setting and shaping the design strategy for the domain, based on the global design vision, and aligning roadmap decisions with product OKRs together with Product Owners or leads, ensuring clear trade-offs
• translating business objectives and user insights or pain points into customer-centric solutions that deliver measurable outcomes (e.g. NPS/CSAT, adoption, conversion, retention)
• advocating for user-centred design principles and aligning design strategy with market and portfolio context
• owning and managing quality gates while driving consistent use and evolution of patterns, components and processes across teams, ensuring accessibility and adherence to brand and design systems
• managing and developing direct reports, including Senior Product Designers and Product Designers (2–5 FTE depending on scope/team)
• actively contributing to effective cross-functional collaboration within the Product–Design–Engineering setup
• ensuring scalable, multi-architype and multi-market solutions with minimal rework
• ensuring and reinforcing adherence to brand guidelines while training the team on proper usage
• ensuring and guiding the delivery of holistic and consistent design solutions and prototypes across products that drive engagement, adoption and satisfaction
• strengthening collaboration within the Product–Design–Engineering tripod by clarifying intake, prioritisation and decision-making processes, reducing friction and cycle time
• facilitating co-creation workshops and leadership reviews to ensure shared understanding and alignment
• providing and fostering mentorship and a culture of feedback and continuous improvement within the design team
• driving collaboration and alignment with key business stakeholders (e.g. sales, opcos and other stakeholders outside the product team).

You are a good candidate if you have: 

• a bachelor’s or master’s degree in a relevant field (e.g. interaction design, product design, user experience design)
• 8+ years of experience in product design, UX/UI or related roles within digital product teams
• proven track record of designing for complex ecosystems, preferably B2B or eCommerce platforms
• experience managing teams
• experience in hypothesis-driven design, A/B testing and experimentation
• strong portfolio demonstrating user-centred design from insight to execution
• experience working with design system components, tokens and assets
• experience in digital commerce, stakeholder management and agile methodologies
• experience in digital transformation (preferred)
• commercial value chain expertise (preferred)
• excellent verbal and written skills in English.

Key competencies:

• expertise in UX specialisms (e.g. interaction design, service design, visual design, design systems)
• proficiency in design and prototyping tools (e.g. Figma, Miro or similar)
• expertise in maintaining and upgrading end-to-end design quality within a specific domain
• strong understanding of qualitative and quantitative research methods and their application in design decisions
• ability to visualise complex user flows and simplify experiences across journeys
• strong communication and storytelling skills to influence and align cross-functional teams
• collaborative, adaptable and proactive approach to driving design discussions and decision-making
• comfort working in ambiguity and making data-informed design assumptions.

At HEINEKEN Kraków, we take integrity and ethical conduct seriously. If someone has concerns about a possible violation of legal regulations indicated in Polish Whistleblowing Act or our Code of Business Conduct, we encourage them to speak up. Cases can be reported to global team or locally (in line with the local HGSS Whistleblowing procedure) by selecting proper option in this tool or by communicating it on hotline.

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