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Trade Marketing Executive

Measures of success:  


  • Strategy and Execution plan to deliver on Must Win Battles 6,7,8,9 for full portfolio. 

  • Continuous improvement cycle imbedded in ways of working. 

  • Profit target achievement for the On Trade Channel (P&L) 

  • Achievement of targets on sales input / execution measures in the On Trade 

  • Achievement of targets on sales output measures in the On Trade 


Purpose of the job:


Develop and implement the Commercial Strategy, Execution Plan and Continuous Improvement Cycle for the On Trade Channel (Where to play, How to win, What to do).  

Key Accountabilities : 


  • Market Intelligence: Implement a structured approach to regularly collect and update consumer/shopper/customer insights for defined priority channels and all activations
  • Channel Activation: Plan, Execute and Track activations including a Picture of Success executed based on both permanent as well as promotional deliverables 
  • Channel Execution: Draft activity brief, prepare POSM, timeline, operation manual, and contract to ensure that execution of the month proceeds smoothly. 
  • Continuous Improvement Cycle: Imbed continuous improvement methodology to ensure that the commercial plans are executed with excellence in market
  • Data Driven Sales: Use data driven sales methodology to drive efficient and effective sales decisions.
  • Cross Functional Collaboration: Extensive cross-functional collaboration including with field sales, brand marketing and finance

Key Knowledge and Experience:


  • Bachelor’s Degree in Business Administration, Marketing, Finance or any related fields. 
  • Minimum 1 - 2 years of relevant Trade channel marketing, brand marketing or field sales experience. 
  • Excellent Command of English both written and spoken. 

Job Segment: Field Sales, Sales

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