Sales Capabilities Manager

Summary of the Position:

Lead the development of sales capabilities at HEINEKEN Cambodia.

Job Roles & Responsibilities:

Excellent Outlet Execution

• Lead the ongoing development and embedding of the HEINEKEN Excellent Outlet Execution (EOE) framework and its key elements.

Sales Competency Development

• Responsibility for the development and deployment of the sales competency development program including the Global Sales Academy

Sales Execution Capabilities Programs

• Ensure the scoping, planning, deployment and ongoing improvement of priority Exclennet Outlet Execution (EOE) and sales capability programs.

Capability Development

• Support the Customer Centricity Manager to develop the capability of the team according to the sales competencies.
• Implement initiatives that will help elevate the capability of the teams.
• Role Model to champion the learning behavior to help create a proactive learning environment.

Building Winning Channels

• Lead and facilitate the Building Winning Channels (BWC) cycle in the OpCo.

Investment and Budget Management

• Responsible for Asset and POSM management including forecast, budget, supply, demand and rotation in order to guarantee efficient use of working capital.

Team Management

• Deliver great results by building a performance driven, customer orientated and accountable team. Actively develop team members through a tailored development plan including core competency development. Succession plan in place

Cross Functional Collaboration and Stakeholder Engagement

• Extensive cross-functional collaboration and stakeholder engagement including with field sales, brand marketing, finance and supply chain

Job Requirements:

• Bachelor’s Degree in Business Administration, Marketing, Management or any related fields
• Minimum 5 years of relevant commercial, trade marketing or field sales experience, with minimum 2 years of management position (preferably from FMCG Industry)
• Project and Budget Management skills essential
• Experience of, or exposure to, professional sales training
• Strong interpersonal skills and stakeholder management
• Empathy towards customers and employees