Experiential Manager - Anchor

Purpose of The Job:

The Experiential Manager/Executive will be a key member of the Brand Team, working to deliver top-class and breakthrough experiences that bring the brand to life to win the hearts consumer in Cambodia. A balanced mix of strategic thinking, creativity, effective planning and organization, and a can-do attitude is essential for success in this role.

Key Accountabilities: 

• Event Planning and Execution: 
  • Plan and execute events as outlined in the team’s Scope of Work, including Brand events and activations (owned, partnered, sponsored) within Trade (On-Trade and Off-Trade) and outside Trade, with adjustments as needed based on AP/Brand Plans.
  • Own end-to-end delivery of assigned projects, including planning, execution, and post-evaluation.
  • Co-develop creative concepts and experience ideas with agencies and internal teams to create engaging on-ground experiences. This includes briefing, event materials development, communication materials, content, and working with KOLs.
  • Act as a key integrator across Brand, Media, and Trade teams to ensure experiential plans are fully aligned and amplified TTL.
  • Proactively identify opportunities to enhance event impact (consumer engagement, visibility, ROI) during the event and post event. Conducting a post launch evaluation and contributing ideas to improve format, scale, and experience design.
• Experiential & Sponsorship Strategy:
  • Actively contribute to the development of experiential and sponsorship strategies by bringing forward insights, ideas, and learnings from the ground.
  • Recommend new passion points, platforms, or partnerships based on consumer behavior and trends based on the brand’s positioning platform and brand/ campaign idea.
  • Provide input into ICP and Annual Planning with actionable experiential ideas.
• Data Management & Reporting: 
  • Evaluate experiential opportunities (reach, sales, impact, cost) and track the performance of event post completion.
  • Translate event and sponsorship data into actionable insights and clear recommendations.
  • Identify what worked/ what didn’t and propose optimizations for future activations.
• Administrative: 
  • Support financial processes involving third-party agencies and vendors, ensuring proper documentation and timely coordination keeping in line with internal Procurement and Financial processes.

Requirements:

• Bachelor or higher degree 
• 1-2 years of experience in event planning, experiential marketing, or sponsorship managemnent 
• Khmer & English: Be able to communicate and work efficiently
• Creativity, strategic thinking, and strong organizational skills
• Proactive, with a solution-oriented mindset and a "can-do" attitude
• Ability to innovate and execute courageous moves to elevate brand experiences
• Excellent collaboration skills acorss functions and teams