Brand Executive

Purpose of the Job:

Overall brand management supporting the Marketing Manager/ Senior Marketing Manager to ensure the achievement of pre-determined volume, market share and brand power objectives of an assigned brand or brands.

Key Accountabilities: 

• Support the development and implementation of the Commercial Plan for assigned brand, based on consumer & customer insights as well as category performance. Sustainability & Responsible consumption are an integral part of your thinking.
• In cooperation with Marketing Manager/ Senior Brand Manager, planning, execution and tracking of all brand communication and media activities across all channels, including online and social media.
• In cooperation with Marketing Manager/ Senior Brand Manager, planning and execution of brand experiential events and activities including tracking and optimization.
• In cooperation with Trade Marketing, planning and executing channel level activities; visibility/ POS material development and deployment, channel level events, activities and programs.
• Identify new business opportunities and support new product launch planning, development and market roll-out.
• Work with Trade Marketing & Sales to activate consumer promotion programs for assigned brand to achieve sales target and Brand Power KPIs, review promo performance and identify opportunities to optimize.
• Manage spend within allocated brand budget across ATL & BTL, meeting agreed working/non-working targets whilst continuously looking for opportunities to optimize value.
• In cooperation with the Marketing Manager/ Senior Brand Manager, monitor and analyze brand, company and market performance metrics, including volume, market share and brand equity indicators, ensuring timely reporting and deriving actionable insights to inform strategy, planning and optimization.
• Focus on personal competency and capability development whilst fully embracing inclusion and diversity.

Requirements: 

• Bachelor or higher degree
• 2– 4 years brand/marketing experience, proven track record of project management experience