1. Job Scope & Responsibilities
Main Responsibilities:
• Represent the La Tropical brand at retail tastings, on-premise activations, sporting events, and local festivals
• Educate consumers on La Tropical’s brand story, products, and unique Miami roots
• Sample products responsibly, adhering to all alcohol guidelines and ID verification protocols
• Set up and tear down branded displays and promotional materials at events
• Capture content for social media and assist with light promotion via personal accounts (optional but encouraged)
• Communicate real-time execution updates and consumer feedback
Goals for the Role:
• Drive brand awareness and trial through face-to-face sampling experiences
• Support sales efforts by increasing velocity and repeat purchases
• Build local brand loyalty and enhance visibility in key markets
• Provide market insights and feedback to the brand team
Work Locations/Events:
• Liquor stores and supermarkets (e.g., Total Wine, Publix, ABC Fine Wine & Spirits)
• On-premise accounts (bars, restaurants, lounges)
• Large-scale events such as Miami Marlins games, Wynwood Art Walks, or music festivals
• Community events and cultural celebrations
Feedback Reporting:
• Yes, Brand Ambassadors will submit brief recaps after each event, including photos, consumer reactions, and estimated samples served
• Reports will be submitted via a shared Google Form or email to the local Field Marketing Manager within 24 hours post-activation
Work Style:
• Primarily independent, with occasional team activations alongside other ambassadors or sales reps
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2. Requirements & Profile
Ideal Background:
• Prior experience in experiential marketing, promotional modeling, hospitality, or alcohol/beverage sampling
• Sales or marketing students/recent grads are a plus
• Bilingual (Spanish/English) preferred, given the South Florida market
Soft Skills / Personality Traits:
• Outgoing, confident, and charismatic
• Comfortable approaching and engaging with diverse groups of people
• Reliable, punctual, and professional
• Strong communication and interpersonal skills
• Passionate about craft beer and Latin culture
Required Certifications / Licenses:
• TIPS or SafeServe Alcohol Certification (can be completed prior to first activation)
• Valid Driver’s License and access to reliable transportation
Typical Working Hours:
• Primarily Evenings and Weekends (Thursday–Sunday activations)
• Some weekday evening events or retail tastings (4–8 PM range)
• Shifts typically 3–5 hours depending on activation
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Travel/Event Reimbursement:
• Yes, mileage and parking expenses will be reimbursed (with receipts or mileage log) for events that require personal transportation
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3. Candidate FAQ Preparation
Growth Opportunities:
• Yes. High-performing ambassadors may be considered for part-time field marketing, sales support roles, or full-time opportunities with La Tropical or Heineken USA
Company Products & Gear:
• Branded apparel and gear provided for activations (shirts, hats, etc.)
• Samples provided for events but not for personal use
What Makes This Role Unique:
• Represent one of Miami’s fastest-growing craft beer brands backed by Heineken USA
• Be part of a vibrant and passionate team bringing La Tropical’s Latin heritage and bold flavors to life
• Flexible hours and a fun, fast-paced environment centered around community, culture, and craft beer
