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eB2B Loyalty Manager

Job Descriptions:


B2B Loyalty Strategy

  • Analyze on channel/regional/sales granularity to plan a tailor strategy for loyalty program in deployed area – provide a top-line growth result.
  • Help to onboard new customers through exciting activities and keep them in the platform through follow up events.
  • Define & follow up on periodically loyalty agenda – which need to align cross functional and with line manager.
  • Deliver the loyalty agenda with OTIF
  • Customer Service mindset to be able to create and manage both Inbound and Outbound Customer Support Structure of distributors in market

Continuous improvement

  • Deep understanding of RTM to unblock issues with distributors, sub-d, outlets and provide feedback on types of solutions that would help the platform scale
  • Develop new initiatives to marry sales/trade activities to digital platform (B2B)
  • Initiate and deploy trade retention program as well as in-app loyalty program to drive customer satisfaction and stickiness in the short run and sales growth in the long run
  • Work closely with deployment teams, users and administrators to optimize flow of information through the platforms
  • Drive Sales team digital involvement (via Digitized solutions to engage, build capability & drive performance of DSM/SM during Change management)

- Market Dynamic

  • Daily market observation with deep understanding on other B2B players
  • Tactical think and strategic to monitor / partner with key stakeholders to ensure leading position in eRTM (beer category)

- Drive a data driven way of working

  • Building new data views to support the business and data driven mindset that can help to define future proof & success of loyalty platform
  • Identify performance adoption and identify opportunities to grow online revenue in close collaboration with BI
  • Out of the box with integrate with other in-house loyalty customer as well as external loyalty partners


Job Requirements:


  • Bachelor or Master degree,
  • 1-2 years’ experience in trade/digital marketing
  • Sales field experience is the plus
  • Experience of FMCG B2B solutions and deployment experience
  • Proven successful experience implementing business change initiatives
  • Experience of loyalty platform planning & deployment.
  • Excellent stakeholder management and communication skills in a multinational context
  • You have the ability to think strategically, drive for results, build a high-performance organization, continuously drive innovation and inspire the organization to achieve and exceed its objectives
  • Strong leadership skills, authority to make decisions, drive OpCos and interact with senior stakeholders when needed
  • Business savvy and commercially driven, able to connect IT & business
  • Effective communicator, able to deal with multiple key stakeholders
  • Team player: you work well with HEINEKEN and (external) development team(s) and understand (and can overcome) diverging needs
  • Fluent English speaker
  • Willing to travel

Job Segment: Manager, Change Management, Management, Customer Service

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