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eB2B Loyalty & Campaign Manager

eB2B Loyalty & Campaign Manager

Job Descriptions:

 

B2B Loyalty Strategy

  • Analyze channel/regional/sales/behavioral data to create a tailored loyalty strategy to drive in app behavior & drive top-line growth result
  • Help to onboard new customers through exciting activities and keep them in the platform through follow up triggers & events
  • Align cross functional on loyalty agenda and follow up regularly
  • Create a deep understanding on other B2B players value proposition while ensure leading loyalty proposition in eB2B

Data Driven Campaign Management

  • Develop new data driven campaigns & initiatives; design (segmented) triggers and new rules to increase drive Sales KPIs and accelerate platform KPIs
  • Design and implement customer segmentation plan (based on region/channel/behavior/customer persona/tiers level)
  • Initiate and deploy retention campaigns as well as in-app loyalty program to drive customer satisfaction and stickiness in the short run and sales growth in the long run
  • Work closely with deployment teams, users, and administrators to optimize flow of information through the platforms
  • Building new data views to support the business and data driven mindset that can help to define future proof & success of loyalty platform
  • Identify performance adoption and identify opportunities to grow online revenue in close collaboration with BI

- Content & Campaign Planning

  • Find unique ways to bring brand experience to platform
  • Campaign planning following brand & trade marketing campaigns
  • Own key visuals, SKUs, UI/UX, platform design and work with agencies on design of banners, campaign visuals, gamification tools
  • Manage CMS & CRM

 

- Rewards strategy operations and logistics

  • Own loyalty P&L on rewards per customer/channel/region
  • Be responsible for logistics & operations for rewards deployment
  • Own rewards pool, collaborate with procurement for buying and think out of the box to bring unique rewards (brand experiences, online) to different customer segments and/or tiers
  • Collaborate with external vendors and agencies

 

Job Requirements:

  • Bachelor or Master degree,
  • 4-5 years’ experience in trade/digital marketing. Sales field experience is the plus
  • Experience of FMCG B2B solutions and deployment experience, CRM, Loyalty
  • Proven successful experience implementing business change initiatives
  • Experience of loyalty platform planning & deployment.
  • Excellent stakeholder management and communication skills in a multinational context
  • Fluent English speaker
  • Willing to travel


Job Segment: CRM, User Experience, Manager, Procurement, Technology, Management, Operations

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