eB2B Loyalty & Campaign Manager

Job Descriptions:

- B2B Loyalty Strategy

• Analyze channel/regional/sales/behavioral data to create a tailored loyalty strategy to drive in app behavior & drive top-line growth result
• Help to onboard new customers through exciting activities and keep them in the platform through follow up triggers & events
• Align cross functional on loyalty agenda and follow up regularly
• Create a deep understanding on other B2B players value proposition while ensure leading loyalty proposition in eB2B

- Data Driven Campaign Management

• Develop new data driven campaigns & initiatives; design (segmented) triggers and new rules to increase drive Sales KPIs and accelerate platform KPIs
• Design and implement customer segmentation plan (based on region/channel/behavior/customer persona/tiers level)
• Initiate and deploy retention campaigns as well as in-app loyalty program to drive customer satisfaction and stickiness in the short run and sales growth in the long run
• Work closely with deployment teams, users, and administrators to optimize flow of information through the platforms
• Building new data views to support the business and data driven mindset that can help to define future proof & success of loyalty platform
• Identify performance adoption and identify opportunities to grow online revenue in close collaboration with BI

- Content & Campaign Planning

• Find unique ways to bring brand experience to platform
• Campaign planning following brand & trade marketing campaigns
• Own key visuals, SKUs, UI/UX, platform design and work with agencies on design of banners, campaign visuals, gamification tools
• Manage CMS & CRM

- Rewards strategy operations and logistics

• Own loyalty P&L on rewards per customer/channel/region
• Be responsible for logistics & operations for rewards deployment
• Own rewards pool, collaborate with procurement for buying and think out of the box to bring unique rewards (brand experiences, online) to different customer segments and/or tiers
• Collaborate with external vendors and agencies

Job Requirements:

• Bachelor or Master degree,
• 4-5 years’ experience in trade/digital marketing. Sales field experience is the plus
• Experience of FMCG B2B solutions and deployment experience, CRM, Loyalty
• Proven successful experience implementing business change initiatives
• Experience of loyalty platform planning & deployment.
• Excellent stakeholder management and communication skills in a multinational context
• Fluent English speaker
• Willing to travel