Traditional Off-Trade Assistant Manager
Job description:
Develop plan and fully deliver Trade plan to ensure its effectiveness according to KPIs set and win shopper & customer behaviors at POS in particular Tradition off trade.
- Develop Trade plan basing on Channel prioritization & Brand strategy
- Lead and motivate market development through Trade Activity in regions according to KPIs set to activate market development.
- Analyze sales performance data (internal & external data) to monitor the executions and evaluate the efficiency of program.
- Collaborate with Regional Trade, Brand & Sales teams to operate trade activities and keep update consumer insights, shopper behaviors, ensure trade supports deliver business objective and meet local customer’s demand.
- Lead external strategic partners to deliver the directions/concepts/activities of trade activations.
- Work closely with CSO team to have proper plans for POSM production and manage logistics, delivery schedule on time as planned.
- Monitor of competitive activities and propose innovative ideas and then implement for channels to push sales volume and increase brand awareness.
Job requirement:
- University degree in Business Administration, Economics, Marketing.
- At least 3-years working experience in trade marketing, brand marketing at beer industry or FMCG.
- Expert in data analysis is required. Data oriented, analytical thinking and problem-solving skill
- High spirit in dedication and commitment.
- Good at interpersonal skill, negotiation and communication skills.
- Fluently spoken and written in English.
Job Segment:
Assistant Manager, Manager, Management