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On-Trade Assistant Manager
Job description:
- Develop and own the effective execution of Heineken activities in accordance with KPIs set to win consumers & customers at POS in the on-trade channel
- Take lead of executing portfolio programs in the assigned segments
- Collaborate with Regional Trade Marketing, Brand & Sales Teams to operate trade activities and keep updated on consumer & consumer insights to ensure efficient & effective trade supports, deliver business objectives and meet local consumer and customer’s demand
- Effectively develop and manage activity briefs and project planning to ensure on-time in-full delivery
- Manage external strategic partners to deliver the directions/concepts/activities of trade activations
- Work closely with Commercial Operation team to have proper plans for POSM production & on time delivery
- Monitor competitors’ activities, propose innovative ideas, and then implement them to drive sales volume and brand awareness
- Analyze sales performance data (internal & external data) to monitor the executions, evaluate the efficiency of program, and propose effective solutions
- Ensure sufficient time spent in the market for insights driven as well as on ground observations of Trade Marketing programs
Job requirement:
- University degree in Business Administration, Economics, Marketing
- At least 3-year working experience in trade marketing, brand marketing in the beer industry or FMCG
- Expert in data analysis is required. Data oriented, analytical thinking and problem-solving skill
- Knowledge of professional Marketing Research, Consumer Market Insight (CMI)…are most preferred
- High spirit in dedication and commitment
- Good at interpersonal, negotiation and communication skills
- Fluently spoken and written in English
Job Segment:
Assistant Manager, Manager, Management