Customer Marketing Manager

Job Purpose

The Customer Marketing Manager – Modern On Trade is responsible for accelerating premiumization and brand building across the Modern On Trade channel by translating Channel /brand strategies into insight-led, high-quality trade executions at outlet level.

The role requires a strong business mindset, deep understanding of consumer occasions, outlet dynamics, and customer needs, and close partnership with Sales to co-develop customer plans that deliver profitable growth, elevated brand presence, and superior in-outlet consumer experiences.

Accountabilities

• Collaborate with Brand & Sales Key Account to develop Channel Strategy, taking into account regional market differences, company priorities and brand strategies
• Translate Channel Strategy into Channel Activity Plan with allocated budget and through the line Brand Campaigns
• To analyze sales performance, evaluate the efficiencies of channel activities to react with market changes/ needs or competitor’s threats
• Collaborate with Customer & Sales to drive biz agenda inline with Company & Customer Strategy to truly become Business partnership
• To manage budget allocation and ensure to optimize and maximize investment of Trade at market.Drive a continuous cost optimization mindset with team and agencies

Position profile

Qualifications: University degree in Business Administration, Economics, Marketing

Experience / skills required:

• Knowledge of professionally advertising, culture and sociology
• Above 5 years of experience in Trade Marketing / Commercial Marketing / Channel Marketing. At least 1-2 years of experience at Manager level
• Decision maker
• Strong business & commercial mindset – understands P&L impact, ROI, and growth levers.
• Highly market & execution oriented: comfortable spending time in outlets and on the street.
• Able to convert messy market observations into clear insights and actions.
• Creative thinking, open-minded and enthusiasm

Language(s): Strong proficiency with spoken and written English

• Functional Competencies: Proficiency at Excel or BI tools & Financial acumen

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