Senior PPA & Mix Manager

Job purpose

This position is to drive revenue growth and margin expansion for Heineken Vietnam to drive sustainable and profitable growth in a consumer and customer centric way via key RMG levers:

Brand Portfolio Pricing

Price pack architecture

Mix Management

Customer Discount & Trade Terms

Promotion management

Key Responsibilities:

Lead Pack and Price Architecture & Portfolio Mix Agenda:

• Collaborate with CMI to build deep consumer and shopper insights to understand the consumption occasions, shopping missions across channels etc. to identify the white space and opportunities in our portfolio. 
• Shape and develop pack & price architecture strategy for meaningful differentiation across different channels & consumption occasions in collaboration with cross-functional teams, especially brand teams. 
• Build an end-to-end value chain and implementation plan for PPA initiatives and lead cross-functional teams to bring the initiatives into market. 
• Establish PPA review protocols for existing and new packs and continuously shape the PPA strategies with new insights and business needs. 
• Define pack roles, channel focus, distribution target etc. for existing and new packs to proactively drive mix management to reflect strategic intent. 
• Establish portfolio mix performance review protocols and conduct routine updates to generate insights, drive business discussions and actions. 

Lead annual portfolio rationalization exercise:

• Drive channel/customer mix agenda
• Establish channel/customer mix performance review protocols and conduct routine updates to generate insights, drive business discussions and actions. 
• Collaborate with trade marketing team on shaping channel/customer strategies
• Act as Business Unit RMG Champion, ensuring alignment and communication of performance
• Acting as RMG Champion at BU level to Support RMG Agenda Communication (Monthly RMG KPI Performance)
• Timely Update Local Insight, competition landscape to take corrective action

Qualifications and Experience:

• University degree, Master business / finance is a plus
• Bachelor’s degree required (MBA preferred). Strong academic background from leading universities is an advantage
• More than 10 years in revenue management or commercial functions (CMI/trade marketing/shopper marketing/category management), preferably in multinational FMCG or research houses (Nielsen/Kantar) or consulting firms.
• Strategic thinking: able develop insights from data and translate insights to strategy
• Intellectual curiosity: analytical and curious to understand the data, the context behind the data and striving to connect the dots and formulate a picture
• Good storytelling skills
• Change management, resilience in VUCA/TUNA environment, and collaboration across functions.
• Ability to communicate effectively with, engage and influence stakeholders of all levels (peers, leaders and subordinates)
• Commercial acumen: deep understanding of commercial drivers in FMCG industry