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Regional RMG manager - North & Center

Main Job Purpose:
• This position is to drive Revenue & Margin growth in Heineken Vietnam in consumer & customer centric 
• This role partners with the Revenue Management APAC in the design & implementation of RM (Revenue 
Management) methodology and tools, capability across Sales and Marketing team to identify Revenue 
opportunities across the following but not limited to:
o Brand Portfolio Pricing (including pricing strategy and execution etc.)
o Price pack architecture (OBPPC, etc.)
o Value Chain Management
• Responsible for RM opportunity identification & implementation on strategic pricing, designing packs 
price architect (OBPPC), and managing the value across the value chains
• Lead Pricing agenda of Heineken Vietnam

Job detail:
• Analyze and make recommendations of portfolio management to maximize revenue and profit. This 
includes working with Commercial team on long term innovation pack/price architecture with a total 
profit pool lens 
• Conduct business analyses & generate insight for, a) identification of NR (Net Revenue) opportunities 
within channels x regions to be executed within the year; b) implementation tracking for ongoing project 
• Develop appropriate RM dashboards and tracking methodologies for top management, country 
leadership & commercial teams 
• Build and track pricing Pulse in the market with consumer, trade and ex-brew price of Heineken and 
Key Relationships: 
• Revenue Management Leader - APAC/ RM Managers & Business Analysis Team Members
• Head of Sales, Finance partnering
• Brand/Trade Marketing & Commercial Team Leaders


Experience & Qualifications: 
• 3-5 years of relevant work experience, with senior analyst or managerial level
• Commercial experience in consumer goods (Trade Marketing, CMI, Cat Management, Sale analytics, 
Revenue Management) 
• Applying business insights & analytics to achieve business objectives
• Solid Analytical (excel, macro, Power BI) skills 
• Revenue management experience preferred in the consumer goods industry 
• Understand the context, applying critical thinking and present the solution thoroughly 

• Understanding key elements of revenue management (Pricing strategy, price pack architecture, value 
• Ability to structure work-streams overcoming ambiguity (e.g lack of availability of complete data sets) 
• In-depth experience in working with data, category & market data to identify commercial opportunities
• In-depth understanding of various analyses tools (macro, excel etc), techniques (price elasticity, cross 
• Delivering the analyses & recommendations in an FMCG context through impactful partnerships & 
ownership from brief to delivery 
• Growth mindset with can do attitude.

Job Segment: Revenue Management, Regional Manager, Business Analyst, Manager, Finance, Management, Technology

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