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Brand Manager


Key Activities




Advertising & sponsorship:

  • Compiling the annual brand plans for sponsorship, promotion programs and other activities to ensure these activities meet the brand strategies.    
  • Selecting, developing and researching TVC based on the corporate guide from Groups to suitably apply for Vietnam market and then develop these media to be on air.
  • Exploiting new opportunities for sponsorship and promotion programs to strengthen the brand images and to support sales team in achieving the sales targets.       
  • Exploiting new opportunities for media to make sure brand advertising to always keep exciting and effective
  •        Creating and/or developing new brandings such as wall banners, signages etc. to refresh the communication to targeted customers and consumers. 
  • Working with agencies to develop the selected concepts for Vietnamese market based on the corporate guides through brand activities.      
  • Following up the execution of the campaigns to have proper actions, if any.                       


Brand development

  • Cooperating with Technology Section in designing new packaging such as new labels, new packtypes.


  • Compiling guidelines for using POS of brand according to each corresponding channel, and location.


  • Communicating marketing programs and activities to sales force, advertising agencies via briefings, presentations and regular meetings.


  • Analysing sales performance and working closely with Sales and Channel Marketing teams to strengthen brand experience and meet consumers' requirements.


  • Lead innovations and renovations

Job Segment: Manager, Management

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