Brand Manager

No.

Key Activities

Results

1

Advertising & sponsorship:

• Compiling the annual brand plans for sponsorship, promotion programs and other activities to ensure these activities meet the brand strategies.    
• Selecting, developing and researching TVC based on the corporate guide from Groups to suitably apply for Vietnam market and then develop these media to be on air.
• Exploiting new opportunities for sponsorship and promotion programs to strengthen the brand images and to support sales team in achieving the sales targets.       
• Exploiting new opportunities for media to make sure brand advertising to always keep exciting and effective
•        Creating and/or developing new brandings such as wall banners, signages etc. to refresh the communication to targeted customers and consumers. 
• Working with agencies to develop the selected concepts for Vietnamese market based on the corporate guides through brand activities.      
• Following up the execution of the campaigns to have proper actions, if any.                       

2

Brand development

• Cooperating with Technology Section in designing new packaging such as new labels, new packtypes.

• Compiling guidelines for using POS of brand according to each corresponding channel, and location.

• Communicating marketing programs and activities to sales force, advertising agencies via briefings, presentations and regular meetings.

• Analysing sales performance and working closely with Sales and Channel Marketing teams to strengthen brand experience and meet consumers' requirements.

• Lead innovations and renovations