Senior Trade Activation Manager

No.

Key Activities

Results

1

Regional Strategy Execution & Channel Leadership

• Customize and implement national brand & trade strategies in alignment with local consumer & customer insights & regional market realities (urban vs rural, channel mix, consumer behaviors).
• Monitor and steer local execution through monthly drumbeat and regular market visits, identifying growth levers and ensuring ICP alignment.
• Act as the “voice of region” in national forums, providing feedback on feasibility, competitiveness, and results.

• Advise HOS and Sales/Trade HO for relevant commercial actions based on local consumer and customer understanding, and context of business, across all commercial levers (SP, Retailer promotion, Tied Up, POSM, Trade promotions, Activations…)

• Business KPIs delivered (Market shares, volume, Fixed costs…)
• Quality of executions for all commercial activities

2

Lead Execution of Regional ICP to ensure business delivery

• Partner with Sales to deliver topline targets, aligning off-trade and on-trade plans.
• Drive ROI-focused activation with clear tracking and continuous improvement.
• Translate national strategies into regional execution excellence.

• Own POSM deployment, in-outlet visibility standards, and communication campaigns tailored to regional tastes.

• PICOS Performance tracking