Title:  Key Customer Manager - Major Customers -Wales & Southwest

Key Customer Manager – Major Customers

Function: On Trade
Location: Field Based – Wales & Southwest, due to the nature of the work and to ensure you can achieve the right work-life balance, we’re looking for someone who lives in or close to this area

Salary: £49,000 - £60,000 base depending on experience plus full list of benefits listed below
Contract: Permanent

Closing Date Friday 6th March 2026. Please note, we’re looking for a tight turnaround on this role, interviews are likely to be soon after the closing date

We’re looking for someone that is as ready to evolve for the future as we are. If you’re ready to brew a new career, apply for this great role as Key Customer Manager – Major Customers today!

About the role
At its core, the Key Customer Manager (KCM) role is responsible for executing agreed joint business plans, executing the agreed Distribution, Volume and Revenue targets.

Sat within the wholesale team this is a dynamic, P&L responsible role managing Regional Wholesale Partners and National Wholesale depots in the Wales and Southwest region, and works closely with the local IFT team. This role requires a tenacious individual who is skilled at developing and maintaining brilliant relationships across all levels of the customer’s business, by demonstrating to your customers how we can build mutual value and disproportionately win in the market by working with HEINEKEN.

The KCM is also a key leading role in the Major Customers team, in particular supporting the Wholesale LT drive the culture and capability of the wholesale channel.

Who we’re looking for
We’re looking for someone that’s analytically minded, but with the ability to build and grow relationships and implement strategic initiatives. With strong interpersonal, influencing, and negotiation skills, you will have the ability to work with a broad spectrum of stakeholders. Your ability to plan and implement plans will help you gain a real commercial advantage. 

We’re looking for someone with a great attitude and a good team player. You should have a desire to learn and be continuously curious about how our channel works and what we could be doing differently – we’re always up for a positive challenge so there’s loads to achieve here.

This role needs someone who’s great at building relationships across both our customer base and our internal teams. You’ll be managing a broad contact strategy with customers and colleagues, so we’re looking for someone who can flex their style and leave a great impression.

A full UK driving licence is essential for this role. Ideally, you'll have at least 3 months of professional driving experience, but if you don't, that's fine. We'll provide full on-road driver training during your first few months with us.

So, what will you be doing? Here are some key accountabilities & technical criteria we’re looking for:

• Ensuring all account plans, commercial and brand objectives with the customer are understood and executed to a high standard, growing the availability and visibility of HUK brands within the customer’s account base
• The Wales and Southwest region covers customers and depots from Bristol, Bath, Exeter, Plymouth, Southampton down to Devon & Cornwall and up to Newport, Cardiff, Swansea, Cheltenham and Alcester so travel is required to drive commercial performance and connectivity
• You will be accountable for managing high profile relationships so building effective rapport with both internal and external stakeholders is a fundamental part of implementing the customer JVCA’s. Delivering through others is an important aspect of achieving ambitions
• Commercial Experience – ideally candidates will have P&L accountability experience with a keen eye for detail and confidence with value driving levers, deal modelling and approvals
• Broad thinking & ability to manage complexity & ambiguity – you may find there to be conflict with your goals and the business / customers objectives, a KCM needs to think creatively to achieve the right commercial outcomes
• Category Based Selling – bringing HUK’s new Category Strategy to life with customers & using it as a platform to unlock mutual value opportunities.

Our Benefits
In addition to your base salary, you’ll also receive:

• An annual bonus
• Company Car (a full UK drivers licence is required for this role)
• Meal and Broadband Allowance
• Company funded Private Medical Healthcare
• Double matched pension (up to 10%)
• 35 days holiday
• A quarterly allowance towards buying our delicious ciders and beers! (low and no alcohol options available)
• Exciting opportunities to develop your career
   

You’ll also get the opportunity to get involved with one of our colleague networks where groups of colleagues from all over the business work together to ensure we’re always working towards being a diverse and inclusive company.

The Application
If you like what you’ve read and want to explore this opportunity further, please apply as soon as possible. We may close vacancies early where we receive significant numbers of applications, so don’t delay!

If you need any adjustments made to support your application, for example if you require information in different formats, or if you have any accessibility issues, then we’re more than happy to review our processes – please feel free to get in touch with us as recruitment@heineken.co.uk
 
In all likelihood the ideal candidate for this role won’t meet every single requirement in this advert, in fact we all need the opportunity to grow and develop in role.  We understand some applicants are less likely to apply to jobs unless they feel they meet every single qualification. The team at HEINEKEN would encourage you to submit an application if the advert has piqued your interest rather than ruling yourself out based on any self-limiting beliefs. You never know, you may be exactly what we’re looking for!

Who We Are
We’ve 150 years of brewing history and are proud of this legacy. Yet we’re sure our best days are ahead of us. Every one of our colleagues has a role to play as we dream big, set bold ambitions and push the boundaries. We support colleagues on this journey with development opportunities and unique experiences to help them reach their full potential.
 
Apply today to discover Your Future, Untapped.