Title:  Head of Revenue Growth Management - On Trade

Head of Revenue Growth Management – On Trade

Function: On-Trade

Salary: c£90,000 DoE plus 15% benefits allowance (can be taken as cash), and further benefits listed below

Contract: Permanent

Location: Field based

Latest Closing Date: Tuesday 4th  March. Please note where we receive high volumes of applications, we may choose to close the vacancy early so don't delay applying!

The Revenue Growth Management (RGM) team develops and shapes the HEINEKEN commercial strategy across all our categories and sales channels, transforming our long-term On-Trade strategies into practical high-impact commercial plans.

About the role:
Reporting to the On Trade Head of Category & Revenue Management, the Head of Revenue Growth Management will define and drive our holistic net revenue strategy using insight, data and technology tools to identify successful approaches to maximise overall revenue and profit.

You’ll take ownership of our pricing and mix approach across all channels—analysing key value drivers, identifying opportunities, and translating insights into clear, actionable recommendations. Strong governance, disciplined pricing strategies, and capability building will be at the heart of your leadership, ensuring a long-term impact on the business.

The role is all about influence, you’ll work cross-functionally with Off Trade, Marketing, and senior stakeholders, aligning commercial activity with brand and category objectives to unlock incremental growth. You’ll also lead the On Trade Revenue Council, deliver the Annual RGM Plan, and collaborate through the Cross-Channel Forum to maintain pricing discipline.

Beyond HEINEKEN UK, you’ll connect with our wider Revenue Management Group (RMG) across the region, embedding best practices from our Global RMG playbooks and reporting directly into the UK Revenue Council

Some of the role’s responsibilities include:

• Shaping Pricing Strategy – Develop and recommend pricing strategies for all HEINEKEN UK brands within the On Trade, ensuring competitiveness and profitability
• Leading Promotional Planning – Design and implement a high-impact promotional plan across all brands and channels, maximising effectiveness and ROI.
• Owning Price Increases – Define the annual price increase process, working closely with commercial finance to recommend pricing adjustments by brand and SKU, ensuring Revenue per Hectolitre targets are met.
• Driving Innovation – Partner with marketing to build compelling commercial cases for new product innovations and category expansions.
• Maximizing ROI on Trade Spend – Improve the effectiveness of On Trade promotional and terms spend, increasing ROI and unlocking efficiencies for reinvestment.
• Influencing Senior Stakeholders – Secure buy-in from senior commercial leaders on promotional plans with clear, quantified revenue and margin benefits.
• Turning Strategy into Action – Drive execution through the Annual Plan, Sales & Operational Planning, and Commercial Forum cycles, ensuring strong governance and ongoing performance tracking.
• Leading Thought Leadership – Bring fresh thinking to the UK business, leveraging Heineken Global expertise and external best practices to develop new revenue growth strategies.
• Protecting Price Positioning – Monitor and manage pricing differentials across customers and markets, ensuring a consistent and sustainable approach.

About the person we’re looking for:
We’re looking for an effective senior leader and storyteller with the technical skills to match. You’ll bring your knowledge of strategy development into execution in the Revenue Growth field, as well as confidence and experience in change and transformation management, organisational capability and execution programs.
 

A few things you’ll have:

• Senior Revenue Growth Management Experience ideally gained in a brand-led FMCG (On Trade experience would be nice to have but not essential)
• Building and coaching of passionate and energised teams behind a unified vision
• Continuous Improvement – Experience in designing and evolving structures, processes, and business models to embed a consistent approach to revenue growth.
• Change Management – The ability to lead teams through transitions, implementing new systems, processes, or organisational shifts effectively.
• Strong commercial experience – P&L leadership experience with a track record of turning strategy into execution and delivering against channel-level targets.
• Stakeholder Engagement – Strong relationship management skills to align and influence senior stakeholders across the business.
   

Our Benefits:
As part of the team, along with your salary you’ll also receive;

• An annual bonus
• 15% of base salary flexible benefits (can be taken as cash)
• Company funded Private Medical Healthcare
• Double matched pension (up to 10%)
• 35 days holiday
• A monthly case of our delicious ciders and beers!
• Comprehensive Opportunities to develop.

You’ll also get the opportunity to get involved with one of our colleague networks where groups of colleagues from all over the business work together to ensure we’re always working towards being a diverse and inclusive company.

The application
If you like what you’ve read and want to explore this opportunity further, please apply before the closing date listed at the top of the advert.

Please note, we may close vacancies early where we receive significant numbers of applications, so don’t delay!

If you need any adjustments made to support your application, for example if you require information in different formats, or if you have any accessibility issues, then we’re more than happy to review our processes – please feel free to get in touch with us as recruitment@heineken.co.uk.

In all likelihood the ideal candidate for this role won’t meet every single requirement in this advert, in fact we all need the opportunity to grow and develop in role.  We understand some applicants are less likely to apply to jobs unless they feel they meet every single qualification. The team at HEINEKEN would encourage you to submit an application if the advert has piqued your interest rather than ruling yourself out based on any self-limiting beliefs. You never know, you may be exactly what we’re looking for!

Who We Are:
We’ve 150 years of brewing history and are proud of this legacy. Yet we’re sure our best days are ahead of us. Every one of our colleagues has a role to play as we dream big, set bold ambitions and push the boundaries. We support colleagues on this journey with development opportunities and unique experiences to help them reach their full potential.

Apply today to discover Your Future, Untapped.