Channel Trade Marketing Manager

We Go Places! How about you?
Location: Vialonga
Function: Commerce
Sub-Function: Commerce - Sales - Trade Marketing
 

Channel Trade Marketing Manager – Substituição Temporária (Licença de Maternidade)

Sobre a SCC:

Estabelecida em 1934, a SCC - Sociedade Central de Cervejas e Bebidas (SCC) integra o Grupo HEINEKEN desde 2008 e atua na produção, comercialização e distribuição de cervejas, sidras, refrigerantes e águas, tendo inclusivamente uma distribuidora de bebidas de âmbito nacional, a Novadis – Unipessoal, Lda. 

A SCC conta com três unidades de produção: a Cervejeira de Vialonga, e duas unidades onde são captadas e engarrafadas a água mineral natural de Luso® e a água de nascente do Cruzeiro® e a água mineral natural gaseificada Castello®.  

O portefólio da SCC integra algumas das mais prestigiadas marcas de bebidas: a cerveja SAGRES® e Heineken®, a Sidra Bandida do Pomar®; as águas Luso® e Castello®, entre outras marcas que comercializa. Com sede em Vialonga, a SCC contava com mais de 1400 colaboradores no exercício que terminou a 31 de dezembro de 2023. Para mais informações visite www.centralcervejas.pt/pt/ 

Your mission:

Understand the marketing brand plan (for the assigned brands) and the On trade channel in order to develop the annual Trade Marketing plan, ensuring customer at the centre and the delivery of expected results.

Develop and implement the Trade Marketing strategy and plan for the assigned Channel - Flagship and Hotels & Corporate Accounts - that mirrors the On Trade strategy and on category vision to drive growth both, for clients and our business.

Who will you report to: Trade Marketing Manager

Localização: Vialonga  

Your Responsibilities:

• Research channel insights that can inform the On Trade Channel strategy
• Understand the Brand role to translate it into the channel
• Provide insights and recommendations to Brand Managers, Marketing Managers and Sales Managers to help optimize company sales performance
• Design the channel trade marketing plan in alignment with the on-trade strategy and the Marketing team, ensuring its execution
• Evaluate the feasibility of the Trade Marketing Plan with the Sales Execution team, incorporating their feedback into final version.
• Ensure PICOS execution in aligned with Trade marketing plan for brand/channel
• Create tools (Sell in and/or Sell out solutions) to maximize results
• Monitor and control the implementation of the Trade Marketing plan for the brand/sub-channel, ensuring it drives availability, visibility and affordability in PoS, according to brands strategy and suggesting corrective measures whenever necessary
• Coordinate along with the Sales Capability Managers insightful training to empower the sales team with techniques and tools necessary for an execution of excellence
• Manage the trade marketing investment: ensuring allocation and monitorization os POS assets in alignement with investement policy and ROI ambition
• Manage the annual BTL budget for the assigned brands and sub-channel in order to maximize return on investments

  We want you to bring:

• Degree in Management, Marketing, or similar;
• Minimum 3 years of relevant experience;
• User knowledge of Microsoft Office;
• Knowledge of Portuguese market;
• Driving License;
• Availability to travel;
• Good English skills;
• Analytical skills (data analysis, market research, and marketing analytics tools);
• Budget management and annual planning skills;
• Stakeholder management;
• Have the necessary documentation to provid subordinate work in Portugal at the time of application (elimination factor).

Challenges us with:

• Capacity of communication and work with multidisciplinary teams;
• Liveliness, creativity, proactivity, entrepreneurship, resilience and focus on results;
• Spirit of teamwork;
• Interpersonal communication stills;
• Negotiation skills.

At Central, we brew great beers and we build great brands. We are committed to surprising and exciting our consumers and employees everywhere. We have a proud history and heritage in brewing and in our communities. With operations in over 70 markets globally, we are the world's most international brewer.
http://careers.theheinekencompany.com/Portugal