Title:  Marketing Manager: Windhoek Trademark

We Go Places! How about you?
Location: Windhoek
Function: Commerce
Sub Function: Commerce - Marketing - Brand Management
Type of Contract: Permanent

Job Grade: D4

PURPOSE OF THE POSITION

The Marketing Manager is responsible for leading profitable brands that delight consumers and customers and deliver on business and commercial growth objectives. This includes developing and executing consumer-centric marketing strategies and integrated brand plans, shaping the brand's positioning and purpose in the market, and ensuring effective communication with the target audience to drive brand awareness, equity, and penetration for growth.

QUALIFICATIONS & EXPERIENCES

• Bachelor’s degree in Marketing, Business Management, or a related field.
• Minimum of 7-10 years of experience in consumer marketing, and brand management.
• In-depth knowledge of consumer behaviour, market trends, and marketing strategies
• Know-how/knowledge of alcoholic brand management
• Experience in the FMCG industry would be an added advantage

KEY ACCOUNTABILITIES

• Develop and execute brand strategies aligned with business objectives, ensuring consistent positioning, purpose, creative big ideas, and messaging.
• Leverage demand spaces, alongside typologies to inform and develop targeted marketing initiatives to build Brand equity.
• Create consumer & shopper experiences mapping to optimize touchpoints in trade channels and above-the-line.
• Collaborate with cross-functional teams to implement brand visual, tonal and execution guidelines and ensure brand consistency across all channels and touchpoints.
• Align marketing activities with trade promotions and sales initiatives using a commercial framework, key objectives, and execution approach.
• Monitor and manage the brand income statement to effectively maximise brand profitability.
• Identify, margin-enhancing opportunities including COGs savings, mix shift, revenue management, and incremental innovation, to optimise the brand P&L without compromising brand impact.
• Collaborate with revenue management teams to optimize the pricing strategy, pack-price approach, and promotional effectiveness.

SKILLS AND ATTRIBUTES

• Consumer Insights and Shopper Knowledge.
• Category, Portfolio and Brand Understanding and Development
• Commercial Understanding
• Problem solving skills.
• Brand Strategy Development and Execution Experience
• Integrated Commercial Planning Experience
• Excellent Leadership skills
• Excellent Written and Verbal Communication kills

CLOSING DATE: 26 MARCH 2025

Namibia Breweries Limited as an Equal Opportunity Employer is committed to an organisational culture that recognises, appreciates and values inclusion and diversity. Preference will be given to Namibian Citizens and designated persons as prescribed by the Namibian Affirmative Action (Employment) Act, Act 29 of 1998.