Off Trade

The Category & Channel team  are focused on enhancing the way shopper’s shop one of their favourite categories; beer & cider. As a team we create and deliver compelling annual channel & customer plans by aligning our internal category, channel and brand plans with our customer’s strategic agenda to create a triple win for the customer, shopper and HEINEKEN. Success for us as a team is built on creating strong customer engagement which leads to an excellent in store shopper experience… which ultimately leads to a shopper putting one of our fantastic brands in their basket.