Culture and Values

You may not know this, but HEINEKEN is still very much a family-owned business. It’s had 4 generations of ownership and today is home to more than 88,000 colleagues spanning 80 global operating companies.

We’re a truly global company, with a mighty purpose – we brew the Joy of True Togetherness to inspire a better world.

  • Passion for customers and consumers

    We're brand-builders who truly understand the needs and desires of our consumers. We brew the highest quality beers and beverages to best serve our customers... to win together.

  • Courage to dream and pioneer

    Born in Amsterdam and raised by the world. We set bold ambitions and challenge the status quo with imagination, creativity and pragmatism to deliver the goods and grow sustainably.
  • Hand holding a can of Heineken 0.0 with a pride flag in the background.

    Care for people and planet

    People are at the heart of our company. We can only thrive if all our people, communities and the planet thrive.

  • Enjoyment of life

    We believe that joyful moments shared together are what truly matter. Nothing beats the simple pleasure of a beer, a chat and laughter with friends.

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