Munkakör:  Trade Marketing Manager (Retail)

Would you like to be part of a familiar, international team? Would you like to enjoy our passion, we share with our consumers, during work? We are looking for a retail trade marketing manager to grow the availability & visibility of some of Hungary’s top beer brands: Soproni, Heineken & Gösser. We are very passionate about our brands, we are consumer inspired and customer orientated.

Join us, if you are ready to lead a team, take responsibility for exciting trade marketing projects in an inspiring, innovative market environment, where we appreciate and support you to realise your personal aspirations!


Main responsibilities


  • Shape our consumer inspired retail strategy: Where to play (channel segmentation & prioritisation) and how to win (picture of success with our main brands)
  • Prepare the perfect stories that drive our sales with our partners. Be the face of an innovation in a negotiation, or prepare amazing presentations for sales to deliver
  • Create an annual roll out plan, in partnership with the brand teams and sales integrating the comms at the real moment of truth: when our consumers can experience our brands
  • Lead and inspire a team with a vision, coach them with passin & build cross-collaboration with the wider commercial departments (sales, CMI & brand marketing)
  • Be on the lookout for inspiration from the market: Build insights and action plans based on the dynamics and activities of Heineken and competitors
  • Manage retail trade marketing budget to support our key initiatives



  • Economics / Commercial / Marketing degree
  • Minimum 5 years of working experience in commercial or marketing area including HoReCa experience
  • Good English
  • Strong leadership skills and some experience managing people
  • Consumer curiosity mindset


What we offer

  • Diverse, friendly team who can celebrate success together
  • Modern, inspiring office in Budapest and home office opportunity (50% home office)
  • Passionate team players as colleague
  • Development opportunity (training both functional and leadership development opportunities)
  • Some of Hungary’s favourite beer brands: Soproni, Heineken and Gösser
  • Additional benefits such as Caring company program, private health insurance


We are a proud family with rich heritage and history. We are passionate about the beers and ciders that we sell. At our core we are pioneers, mavericks, and entrepreneurs. We connect people by creating meaningful experiences and memorable moments. Every day you have the opportunity to be extraordinary and leave your mark.

At HEINEKEN, we don’t just accept difference—we believe in it, we support it, and we thrive on it for the benefit of our employees, our products and our community. HEINEKEN is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability or gender identity.