Munkakör:  Trade Marketing Manager (HoReCa)

Are you a beer connoisseur? Do you enjoy the atmosphere of a pub and the experience of well served draught beer? We are looking for a horeca trade marketing manager to grow the availability & visibility of some of Hungary’s top beer brands: Soproni, Heineken & Gösser.

We are very passionate about our brands, we are consumer inspired and customer orientated.

Join us, if you are ready to lead a team, take responsibility for exciting horeca projects in an inspiring, innovative market environment, where we appreciate and support you to realise your personal aspirations!


Main responsibilities

  • Shape our consumer inspired horeca strategy: Where to play (channel segmentation & prioritisation) and how to win (picture of success with our main brands)
  • Create an annual roll out plan, in partnership with the brand teams and sales integrating the comms at the real moment of truth: when our consumers can experience our brands in horeca
  • Contribute to gain our volume and value share in horeca (via RTM) by building rate of sale of our brands (national promotions, visibility)
  • Lead and inspire a team with a vision & build cross-collaboration with the wider commercial departments (sales, CMI & brand marketing)
  • Keep a close eye on the horeca market: track dynamics & activities (of us and our competitors) to build plans & insights
  • Manage horeca trade marketing budget to support our key initiatives



  • Economics / Commercial / Marketing degree
  • Minimum 5 years of working experience in commercial or marketing area including HoReCa experience
  • Good English
  • Strong leadership skills and some experience managing people
  • Consumer curiosity mindset 


What we offer

  • Diverse, friendly team who can celebrate success together
  • Modern, inspiring office in Budapest and home office opportunity (50% home office)
  • Passionate team players as colleagues
  • Development opportunity (training both functional and leadership development opportunities)
  • Some of Hungary’s favourite beer brands: Soproni, Heineken and Gösser
  • Additional benefits such as Caring company program, private health insurance


We are a proud family with rich heritage and history. We are passionate about the beers and ciders that we sell. At our core we are pioneers, mavericks, and entrepreneurs. We connect people by creating meaningful experiences and memorable moments. Every day you have the opportunity to be extraordinary and leave your mark.

At HEINEKEN, we don’t just accept difference—we believe in it, we support it, and we thrive on it for the benefit of our employees, our products and our community. HEINEKEN is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability or gender identity.