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Title:  National Trade Marketing Manager

Would you like to be part of a familiar, international team? Would you like to enjoy our passion, we share with our consumers, during work? Join us, if you are ready to work on tasks and projects with high responsibility in an exciting, innovative market environment, where we appreciate and support you to realise your personal ambition!

 

Main responsibilities

 

•    Proposes and develops channel strategy incorporating the portfolio strategy in order to secure the achievement of company’s objectives
•    Driver of embedding category mindset into everyday business decisions, owner of category vision
•    Permanent interface between Marketing & Sales department: leads and supervises the commercial plan development for all channels; owns the annual activity calendar 
•    Develops promotional strategy, monitors execution
•    Turns customer & shopper insights, trends and data analysis into business building actions
•    Supervises the development of execution standards according to channel & brand strategy and controls the implementation
•    Owner of budget management for retail channels (ATL, BTL, LVA)
•    Leads the trade marketing team

 

Requirements

 

•    Economics / Commercial / Marketing degree
•    Minimum 10 years of working experience in commercial area
•    Fluent English
•    Strong leadership skills and experience
•    Brand and category management experience
•    Route to market & customer understanding
•    System thinking 

 

We are a proud family with rich heritage and history. We are passionate about the beer and cider that we sell. At our core we are pioneers, mavericks, and entrepreneurs. We connect people by creating meaningful experiences and memorable moments. Every day you have the opportunity to be extraordinary and leave your mark.

At HEINEKEN, we don’t just accept difference—we believe in it, we support it, and we thrive on it for the benefit of our employees, our products and our community. HEINEKEN is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability or gender identity.


Job Segment: Manager, Management

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