Trade Marketing Intern

Job scope:

Integrated role for both Heineken® and Tiger beer brand with exposure to commercial development and consumer-centric campaign origination.

Heineken®

Commercial development of overall brand and range performance in APAC region

• Regional and country specific analysis – volume, market share, financials & brand power leading to development of quarterly report/newsletter
• Lead and coordination of APAC specific brand plans/platforms post Global Commerce Week cascades
• Lead/co-lead specific APAC projects (e.g Festive campaign/ BTL playbook development)  

Tiger Beer

Campaign development for Global Tiger, such as:

• Football Platform: Co-lead POSM & Activation/Events development, including delivery of assets & toolkits for markets
• Other responsibilities for Football Platform:
• Day-to-day project management of Tiger x Man Utd and Tiger x Spurs football sponsorship
• Planning of local markets' rights utilisation, specifically Football Experience Trips to Manchester and/or London for Man Utd and Spurs matchday experiences
• Support in local market football activations with football clubs, ensuring local markets have all the info and material they need, while complying with football clubs' IP usage guidelines and commercial partner requirements
• Track the latest happenings and brand acts within the world of sports sponsorships to ensure Tiger is aware of industry best practices and are always elevating our sponsorships activations
• Innovation Launch: Co-lead development of POSM for new product launch, including delivery of assets & toolkits for market