Trade Marketing Intern

Overview:

We are looking for a motivated and enthusiastic individual to join the Global TIGER® Brand & Heineken® Commercial Development Teams as Intern - Global Brands, HEINEKEN APAC. This internship offers a unique opportunity to gain hands-on experience in commercial strategy and business development across diverse markets in the APAC region. The intern will work closely with our Global TIGER® Brand, Heineken® Commercial development team and Operating company brand teams across the region to support various initiatives and projects.

Roles and responsibilities:

• Support in developing and deploying below-the-line (BTL) activities across markets in the APAC region.
• Assist the Global TIGER® Brand & Heineken® Commercial Development in compiling and analysing market data and volume trends across APAC markets.
• Liaise with Marketing and Trade Marketing teams across markets to gather updates and monitor progress in each respective market.
• Support the team in compiling and preparing periodic presentations and reports.
• Manage the POSM (Point of Sale Materials) order process, liaising closely with markets in the region to ensure timely submissions to the Heineken® & Global TIGER® Brand Merchandise Shops.
• Plan and track monthly APAC meetings, documenting actions and ensuring follow-up to achieve completion.
• Coordinate with Marketing teams across markets to organies upcoming market visits for the Heineken® APAC & Global TIGER® Brand team, handling agendas, logistics, and related arrangements.
• Manage end-to-end PR/PO creation and payment processes for all vendors involved in brand activities.
• Perform administrative tasks as necessary to facilitate smooth operations.