Modern Off Trade & Haimart Manager

Nou brase lajwa nan bon jan tèt ansanm pou nou enspire yon pi bon monn!
Location: Port-au-Prince
Department: Commerce
Sub Function: Commerce - Sales - Functional Management
Type of Contract: Permanent

"Embracing and celebrating diversity is at the heart of HEINEKEN's purpose, which is to 'brew the joy of true togetherness to inspire a better world.' We believe that people as diverse as our brews—including, but not limited to, gender, ethnicity, age, sexual orientation, religious beliefs, nationality, social background, disability, health status, and ways of thinking—enrich our lives and strengthen our business. We welcome and consider applications from all qualified candidates because we champion a culture of belonging that provides fair and equal opportunities for all.

We strongly encourage women to apply for positions in our Supply Chain and Sales departments. HEINEKEN is committed to increasing diversity in these areas and values the unique perspectives and skills that women bring to these roles. We offer equitable opportunities for advancement, mentoring, and leadership development. Join us in shaping the future of our industry."

RESPONSIBILITIES FOR ALL BRANA EMPLOYEES 

• Works actively towards the achievement of the BRANA and Heineken Objectives. 
• Works in accordance with BRANA and Heineken principles, attitudes and core values. 
• Maintain the workspace and tools in good conditions. 
• Complies with Safety, Security industrial Hygiene BRANA rules and standards. 
• Performs other duties as assigned by the supervisor. 

JOB SUMMARY

The Modern Off Trade & Haimart Managers will be responsible for the end-to-end commercial performance of the Modern Off Trade channel (Supermarkets, Haimart, and Key Accounts).

This is a strategic pivot role: you will not just execute existing plans, but evaluate, redesign, and implement a new commercial strategy. You will bridge the gap between Trade Marketing and Sales, ensuring that our Route-to-Market (RTM) is optimized and that we are capturing every growth opportunity within the channel.

MAIN TASKS AND RESPONSIBILITIES 

Channel Strategy & Optimization

• Redesign the Commercial Strategy: Assess current channel performance and consumer behavior to build a smarter, more effective commercial roadmap.
• Unlock Potential: Move beyond standard sales routines; identify untapped opportunities for expansion and visibility to maximize the channel's output.
• Route-to-Market (RTM): Evaluate the efficiency of current distribution models and implement improvements to ensure products reach the shelf in the most profitable way.

Business Growth & Performance

• Volume & Revenue Ownership: Take full accountability for achieving monthly and annual volume targets.
• Data-Driven Growth: Use sales data and market insights to shift from reactive selling to proactive, strategic growth planning.
• Receivables Management: Oversee the financial health of the channel, managing credit terms and collaborating with distributors to ensure healthy cash flow.

Key Account Partnership

• Strategic Relationships: Elevate relationships with Key Accounts from transactional to strategic. Negotiate Joint Business Plans (JBPs) that align client goals with BRANA’s objectives.
• Ambassadorship: Act as the primary face of BRANA for major retailers, communicating our vision, innovations, and promotional value.

Trade Marketing Integration

• Excellence in Execution: Translate Trade Marketing strategies into reality at the Point of Sale (POS). Ensure "Perfect Store" (PICOS) standards are met regarding stock, cooling, and visibility.
• Promotional ROI: Design and deploy promotions that drive volume and brand equity, ensuring resources are used efficiently.
• Competitive Intelligence: Monitor competitor activity and pricing to adjust strategies in real-time.

Team Leadership

• Guidance & Coaching: Lead and mentor the merchandising and sales support teams, setting clear KPIs aligned with the new strategy.
• Performance Culture: Foster a results-oriented culture focused on execution, excellence and customer satisfaction.

EXPERIENCE REQUIREMENTS:

Education:

• Bachelor’s degree in business administration, Marketing, or a related field.

Experience:

• Background: Solid experience in Sales OR Trade Marketing.
• Strategic Mindset: Proven ability to look beyond day-to-day tasks and understand the "bigger picture" of commercial strategy.
• Language: Professional proficiency in English is required.

KEY COMPETENCIES

• Commercial Acumen: A strong understanding of how the sales channel works, including margins, pricing, and distribution mechanics.
• Strategic Agility: The ability to analyze complex situations and pivot strategies to seize new opportunities.
• Negotiation Skills: Capable of building value-based proposals and securing agreements with key customers.
• Analytical Thinking: Comfortable working with numbers and data to justify commercial decisions.
• Drive for Results: A self-starter attitude with a focus on delivering tangible business outcomes.

At BRANA, we seek to "Brew a Better Haiti", guided by the values of the HEINEKEN family: Passion for Quality, Enjoyment of Life, Respect for People and the Planet. If you are looking for an employer who values curiosity and thirst for knowledge, visionary colleagues and a multicultural environment, join us! http://www.brana.ht