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Bezeichnung:  Consumer Market Insights (CMI) Manager (f/m/d)

HEINEKEN's goal is to value and celebrate diversity true to the slogan "brewing the joy of true togetherness to inspire a better world". We believe that people are as diverse as our products - including but not limited to gender, ethnicity, age, sexual orientation, religious beliefs, nationality, social background, special needs and mindset - enrich our lives and strengthen our company. We welcome and consider applications from all qualified candidates, as we are committed to a culture of belonging that provides fair and equal opportunities for all.

To strengthen our marketing-team in our Berlin head-office starting in spring 2024 we are looking for a


Consumer Market Insights (CMI) Manager (f/m/d)


Your tasks

As part of the consumer market insights (CMI) & media team of our Marketing department, you drive the CMI agenda and help our organization becoming truly consumer centric.

  • As a specialist & expert in the CMI function you develop holistic insights from a broad set of sources and shape and influence the commercial organization strategy
  • You set up & manage research projects, quantitative & qualitative consumer studies together with key data agencies (Kantar, GFK, Nielsen, IPSOS) and continuously drive insights generation (consumer, shopper, brand, channel)
  • Based on insights, you provide recommendations for our brands, channel and portfolio strategy and facilitate business decisions through data driven marketing
  • You establish market, brand equity, consumer & shopper tracking and reporting and drive our brand measurement framework in collaboration with our data analyst
  • Close collaboration with key internal stakeholders (sales, key account management, revenue management, media & brand management) and involvement in business development activities


Your profile

  • (Master-)Degree in marketing, business, statistics, or equally relevant subjects
  • Several years of work experience in the FMCG industry (grocery, shopper & consumer panels)
  • Experienced in CMI / qualitative & quantitative research, media
  • Track record in working with key data agencies: Nielsen, IRI, GFK, Kantar – preferably on agency and corporate side
  • Analytic & data driven mindset with capabilities to manage and influence stakeholders in a comprehensible, precise and structured way
  • Business fluent in spoken and written German and English
  • Good knowledge of MS Office


We offer

  • An environment characterized by mutual respect, trustful cooperation and fun at work in an international environment
  • 30 days of vacation and special leave options
  • A performance-based salary and a monthly credit of 40€ on a voucher card, which can be used, among other things, to purchase our products in stores
  • A modern office in the heart of Berlin Friedrichshain, as well as up-to-date IT equipment for hybrid working
  • A corporate culture in which development and training of our employees is an important strategic component of our success
  • The opportunity to actively shape processes and be involved in decision-making
  • A healthy and conscious work environment with a strong focus on health and safety



HEINEKEN Deutschland GmbH
Corbinian Riedel
Ehrenbergstr. 19
10245 Berlin

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