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Title:  Market Insights and Media Senior Specialist

Market and Media Insights

Senior Specialist (M/F/O)

Place of work: Zagreb

 

 

What will you be doing?

 

Embedding a “fact based decision making” culture in the company ensuring business leaders have enough info based on consumer, shopper and market inspired insights.

Acting as the custodian and ensuring that the company’s category vision, brands portfolio, brand positioning, media strategies and plans, channel strategy and brand and channel activations are consumer, shopper and market insight driven.

Managing media agencies and coordinating media strategy development in all segments of the marketing team.

 

§Support insights generation from multiple data sources and share learnings on trends, risks and opportunities
§Put in place tracking methods and effectiveness measurements (media activities, BTL activities, Brand activation pillars) and deliver business recommendations based on results
§Set up and execute market analysis based on available data sources and support
§Track and ensure all Media KPIs are in line with targets
§Cooperate with Agency partners in development of media strategy and plans
 

What are we looking for?            

 

§Analytical thinker with strong conceptual and research skills
§Ability to work under pressure and meet deadlines
§Ability to work independently and as part of a team
§Excellent interpersonal, communication, and public speaking skills.strong written and verbal communication skills
üUniversity Degree
ü3 years of work experience in similar positions
üfluent in English
üskilled in MS office
üdemonstrable experience with building effective media campaigns is a plus

 

 

 

Take this opportunity and become a part of HEINEKEN marketing team – apply no later than 20.5.2024.

 

Mi u HEINEKENU proizvodimo vrhunsko pivo i gradimo sjajne brendove. Trudimo se svoje potrošače i zaposlenike uvijek iznova iznenaditi i uveseliti. Ponosni smo na povijest i tradiciju varenja piva u zajednicama čiji smo dio. Djelujemo u više od 70 zemalja, što nas čini najinternacionalnijim proizvođačem piva u svijetu. 
https://heineken.hr/ 

HEINEKEN Hrvatska je poslodavac jednakih mogućnosti. Svi kvalificirani podnositelji zahtjeva bit će uzeti u obzir za zapošljavanje bez obzira na dob, podrijetlo, boju kože, obiteljsko ili zdravstveno odsustvo, spolni identitet ili izraz, genetske podatke, bračni status, zdravstveno stanje, nacionalno podrijetlo, tjelesne ili psihičke smetnje, političku pripadnost, status domobrana, rasu, religiju, spol, seksualnu orijentaciju ili bilo koju drugu karakteristiku zaštićenu važećim zakonima, propisima i pravilnicima.

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