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Title:  Global Commerce Innovation - Drinkies by Heineken eCommerce Internship

We Go Places! How about you?
Location: Zoeterwoude
Function: Commerce
Sub-Function: Commerce - Marketing - Innovation
Type of Contract: Fixed Term


Global Commerce Innovation – Drinkies by Heineken eCommerce Internship


Are you a bachelor or graduate student, passionate about eCommerce and looking for an experience in a large multinational?


Your contribution as intern is essential to the mission of Global Commerce Innovation (GCI) to develop and scale up our new direct to consumer business model in The Netherlands. GCI initiated Drinkies by Heineken across various markets, including Netherlands/Amsterdam where this new delivery service started in May 2018 and gained great traction in the last months.


In this role:

  • You are building and optimizing our assortment for our next day and on demand delivery models. It is all about learning what our customers need so that we can claim the drinking moments!
  • You will help to create and execute a promotion strategy to increase our attractiveness of our product promotions to customers with a close eye on gross margins and operations. Data driven promotion optimization is our goal!
  • You will be enhancing our current pricing model and provide smart insights how to improve our product pricing.
  • You will learn what it takes to focus 100% on customer satisfaction, and what is involved to scale up a new business inside a large multinational company, learning from a passionate and experienced team.


The internship is based in Amsterdam (Heineken International) and Zoeterwoude (Heineken Netherlands) and directly available for the duration of minimal 6 months.


Please note that all interns must be enrolled at a university for the entire duration of the internship. You will need to provide a proof of enrolment with your application. Applications without this will not be considered.

Your responsibilities

In this internship you will be responsible for:

  • Creating and executing strategies of assortment, pricing & promotions.
  • Implementing improvement projects


Your profile

You are a student in a relevant field of study and you have the following:

  • You are a university student with preferably a specialization in the areas of engineering, technology, business, economics or related studies
  • Excellent analytical skills and experience with analysing and improving processes. Excel & PowerPoint experience needed.
  • Ability to prioritize and to work in a structured way on projects and individually
  • Exceptional team player capability and eagerness to learn, share knowledge
  • Proficiency in Dutch and English: written, spoken and interpersonal
  • An entrepreneurial mindset, pragmatic approach with a can-do mentality



When you are an intern at HEINEKEN you will:

  • Learn how to apply your theoretical knowledge and to understand business needs
  • GoPlaces; experience new things and meet colleagues from different cultures along your way
  • Be challenged and get exciting responsibilities from day one
  • Be a member of the international team of interns; boosting your professional (and social J) network
  • Be offered the best Friday drinks in the Amsterdam city centre! Here you can try different global and local brands
  • Receive a good internship allowance



Are you interested in this internship and would you like to apply straight away? Please click on the application button.

Do you want to know more about this internship or the application process? Feel free to contact Erik van der Aa, at

At HEINEKEN, we brew great beers and we build great brands. We are committed to surprising and exciting our consumers and employees everywhere. We have a proud history and heritage in brewing and in our communities. With operations in over 70 markets globally, we are the world's most international brewer.

Apply now »