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Title:  Corporate Affairs Manager

The CA Manager works closely with the CA Director to monitor the domestic socio-economic & political landscape, assess policy development at the regional and global level that may influence or effect change locally in order to drive timely impact assessment, mitigation, and operational changes required.

The role oversees stakeholder mapping and is responsible for driving strategic stakeholder engagement, cultivation and partnership management, and developing engagement strategies for stakeholder groups. Leveraging on this, the CA Manager initiates sustainable relationships and builds a positive reputation for the company to sustain commercial freedom and influence desired outcomes for the business.


Roles and Responsibilities

Public Affairs (public policy and alcohol regulation mitigation)

  1. Monitor the policy landscape (trade and tax included) in Singapore as well as international developments (e.g. FTAs, WHO or UN policies) that may affect government legislation on alcohol in Singapore and to escalate key developments and recommend appropriate actions where necessary;
  2. Regularly meets with local stakeholders including policymakers so as to develop a good understanding of public policy process and to identify when and how to access, drive actions and influence it to the benefit of the business;
  3. Write position papers based on strong research, data and proof points to engage stakeholders and policymakers on the company’s and industry’s position regarding specific issues in order to influence a positive outcome for the business;
  4. Write effective campaign briefs to develop compelling communication and stakeholder engagement/partnership strategies and ideas that aim to influence the desired outcome for the business;
  5. Maintain a updated and relevant stakeholder map to facilitate effective engagement and cultivation;
  6. Be familiar with the work of international think-tanks, e.g. International Centre for Alcohol Policy (ICAP) so as to leverage their capabilities for stakeholder engagement if required;
  7. Understand the role of internal stakeholders in order to influence business operation and facilitate policy mitigation work effectively when necessary.


Stakeholder cultivation, engagement and partnerships

  1. Good understanding of social issues that are related to the alcohol industry and key concerns of the authorities and local communities, e.g. binge drinking among young adults, drink-driving, etc so as to provide counsel on mitigation steps to maintain the company’s commercial freedom and license to operate;
  2. Track industry best practices to ensure consistent benchmarking and improvements at APBS;
  3. Initiate, organize and execute relevant stakeholder projects/partnerships to mitigate alcohol-related issues at hand or pre-emptively to anchor APBS as a legitimate stakeholder and to build positive reputation for the company and to bring about a more conducive business environment;
  4. Develop communication and campaign briefs as well as manage suppliers and manage vendors where necessary.


Sustainability Key Accountabilities & Responsibilities

  1. Develop and implement the corporate social responsibilities and sustainable community development programs. ​
  2. Develop and implement the responsible drinking initiative.​
  3. Deliver annual sustainability report and integrated comms plan by defining stakeholder circular engagement plan and communicate achievements, achieving significant media and stakeholder cut-through.​
  4. Engaging internal and external stakeholders to drive awareness and engagement with sustainability principles.​
  5. Engaging with internal stakeholders in the business to promote understanding and commitment to our corporate responsibility and sustainability agenda through BaBV;
  6. Work with colleagues in the CR function to bring our BaBV story to life for internal and external stakeholders with inspiring and impactful communications;​


Other Information

  1. Flexible working hours, work on weekends may be required beased on the events.

  2. Occasional overseas travel required



  • Degree in Mass Communications, Public Relations, Marketing, Arts and Social Science, International Policy, Political Science preferred.
  • At least 6 years or more leading the public affairs agenda in a fast-moving corporate environment and/or in an agency setting. Possess a good track record in timely and excellent project planning and management including meticulous and quality execution. Having experience in policy monitoring, impact assessment and stakeholder mapping, cultivation and management is a must while experience in media relations is preferred but not a pre-requisite. Must demonstrate a keen interest in public and trade policy as well as government and stakeholder relations.






Job Segment: Manager, CSR, Public Policy, Management, Legal

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