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Title:  Brand Manager - Guinness

Position Summary 

The Brand Manager, Guinness will be responsible for the development, implementation and management of the strategies and promotional efforts outlined in the annual brand plan within the approval level of expense to effectively reach customers, communicate the value proposition of assigned brand(s) and influence purchase of product.


<span style="font-family:"72",Arial,Helvetica,sans-serif">Roles and Responsibilities

  • Develop comprehensive and integrated marketing program plans which include objectives, target audience, key messages, metrics, program schedule and budget tracking consistent with long-term brand goals.
  • Develop and oversee execution of/execute marketing activities and in line with brand strategies.
  • Collect market intelligence on the needs of customers, industry trends, and the strategy and tactics of its competitors; provide analysis and interpretation of this intelligence and formulate appropriate strategies and tactics; target key opportunities and tailor value propositions to establish differentiating plus sustainable advantage.
  • Direct and execute marketing, advertising and public relations campaigns, both short- and long-range, to ensure the profit growth and expansion of responsible brand(s) and to enhance the positive image and reputation of the organization.
  • Plan and manage individual brand’s budget, including approval and detailed monitoring of all advertising and promotion expenses, sponsorships, etc.
  • Oversee and direct the execution for all consumer communication vehicles including advertising creative, website, packaging, promotions, trade point-of-sale, etc.
  • Track and evaluate performance of various promotions and brand health through quantitative and/or qualitative analysis, including periodic monitoring of throughput sales. Analyze results and revise program elements to improve results, as necessary.
  • Identify and analyze operational problems, conduct studies, evaluate alternatives and implement effective solutions.
  • Communicate brand strategies to Principal and internal management/departments through development and presentation of marketing collaterals and other support materials. Secure buy-in and respond to inquiries, as required.
  • Communicate with Principal and external partners/agencies on ongoing campaigns, as necessary.
  • Direct Brand Executive(s)/Marketing Officer(s) in performing necessary data processing, report production, and other operational executions effectively and efficiently.
  • Perform other administrative supervisory functions including monitoring and evaluating staff performance, establishing work priorities, interviewing, and provide for staff training and development.
  • Perform related duties as assigned. 

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<span style="font-family:"72",Arial,Helvetica,sans-serif">Education and Qualification 

  • Degree in Marketing, Business or a related field
  • At least 5 - 6 years experience in marketing and brand management with exposure to all elements in the marketing mix. Proven experience in applying high-level analysis to accurately assess and execute business situations. Previous exposure to mass communication preferred.

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<span style="font-family:"72",Arial,Helvetica,sans-serif">Other Attributes

  • Ability to develop, plan, and implement short- and long-range goals
  • Ability to maintain a sense of urgency and results/goal-oriented focus
  • Highly numerate and commercially aware, entrepreneurial mindset
  • Superior communication skills to sell ideas and programs; excellent verbal and presentation skills
  • Initiative necessary to handle multiple projects, project management/organization skills
  • Considerable drive, energy, leadership and focus to sufficiently energize the internal and external resources of the company to execute to the agreed objectives on assigned brand
  • Strong participatory management skills; effective team-builder with high accountability for his/her actions


<span style="font-family:"72",Arial,Helvetica,sans-serif">Other Information 

  • Flexible on working hours
  • Required to work varied hours/days including nights, weekends and holidays as needed
  • May be required to travel
  • Passion for the organization and its product/brands strongly required
  • Necessary for individual to take ownership of the brand(s) and show professionalism, responsibility and control
  • Adhere to HeiRules


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