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Title:  Brand Executive / Assistant Manager - International Brands

The Assistant Brand Manager / Brand Executive assists the Brand Manager in the execution of sales and marketing plans and activities for the various market segments/channels. Responsible for the implementation of sales & marketing programs and evaluation of their success, as well as undertake market research and analysis, advertising management, public relations, and media planning.

  1. Work on various projects to support the Brand Manager in developing assigned brand(s).
  2. Execute plans/activities within allocated brand advertising and promotion budget, including detailed tracking of all expenses.
  3. Maintain close collaboration with external partners.
  4. Participate in the execution for one or more consumer communication vehicles including advertising creative, digital, packaging, promotions, trade point-of-sale, etc., increase brand visibility by leveraging the company’s media buys with target publications.
  5. Work with relevant staff members, e.g. sales administration, purchasing, etc. in the planning and implementation of nationwide sales promotions. Track throughput sales, and revise sales & marketing plans, as appropriate.
  6. Work with relevant staff members to develop a comprehensive program to complement the activities of the sales teams and support the promotion of assigned brand; work with sales teams to identify, design and create selling tools.
  7. Disseminate information on brand promotional activities and strategies to internal departments through development of marketing collaterals and other support materials via Cycle Plan Process.
  8. Liaise with relevant operational personnel, i.e. sales, corporate communications, purchasing, finance, packaging, warehouse, etc. on promotion mechanics and logistics matters, to ensure minimum disruption to work-in-progress via timely briefings and orderly execution and management.
  9. Participate in public relations management for the brand, including development of consumer and trade events, and strategic and positive press mention and reviews.

1 - 3 years of brand marketing experience with sufficient exposure to all elements in the marketing mix. Demonstrated ability to translate a strategy or concept into effective marketing programs.


  1. Ability to identify or determine key priorities and brand needs.
  2. Acute sense of market trends and changes; sensitive to the needs and changing tastes of the consumer.
  3. Understanding of the company’s business strategies, competitive environment and industry trends to proactively anticipate business needs and develop appropriate objectives and strategies.
  4. Ability to translate marketing strategy into tactics and ideas into action.

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