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Title:  Internship Marketing: Consumer Markets Insights

We Go Places! How about you?
Location: Amsterdam
Function: Commerce
Sub-Function: Commerce - Marketing - Consumer and Market Intelligence
Type of Contract: Fixed Term

COMMERCIAL INTERNSHIP – Europe Export & Global Duty Free


HEINEKEN is a proud, independent global brewer committed to surprise and excite consumers with its brands and products everywhere. The brand that bears the founder’s family name – Heineken® - is available in almost every country on the globe and is the world’s most valuable international premium beer brand. The Company’s aim is to be a leading brewer in each of the markets in which it operates and to have the world’s most valuable brand portfolio. HEINEKEN wants to win in all markets with Heineken® and with a full brand portfolio in markets of choice. The Company is present in over 70 countries and operates more than 165 breweries. HEINEKEN is Europe’s largest brewer and the world’s third largest by volume. HEINEKEN is committed to the responsible marketing and consumption of its more than 250 international premium, regional, local and specialty beers and ciders. The number of people employed is over 85,000 worldwide.

Team and department

Heineken Europe Export & Global Duty Free is responsible for all 3rd party Export & License business in Europe and for the Duty Free channels globally. The EE&GDF Opco manages independently a large portfolio of brands lead by Heineken® and has a strategic role for the development of brands across multiple markets. The Headquarter is based in Amsterdam, and counts 100 people.


Your internship will be in the CMI team that is part of the Marketing department. You will report into the CMI manager.
You will work in close cooperation with Finance, Trade Marketing, Sales and Brand marketing, but also with our external suppliers, partners, distributors and wholesalers.


Scope of Internship

As the CMI Intern you get to work on high impact assignments in close cooperation with the marketing, finance and sales team. Your main assignment will be to work on:

Consumer Market Insights

  • The objective of CMI is to show the business how and where to win. We do this by guiding the organisation in the identification of opportunities by providing data, insights, and trends driven by recommendations through researches and analysis. Focusing on creative delivery and inspiring others in order to create opportunities.


Key responsibilities and accountabilities could be (amongst others):

  • Trend research & creating overviews on alcoholic beverage focusing on beer, cider, craft and Lo-No. General insights to more market-related insights.
  • Analyse the data using the tools for insights to help answer the business’ questions. Use the main source : Global Data.
  • Participate in cross functional meetings and workshops.
  • Ensure that all consumer and market knowledge is distilled into clear, actionable summaries and implications and is communicated widely, frequently and persuasively (regular newsletters).
  • Coordinate ad hoc researches/insights activities with internal departments and external agencies.  
  • Support the team in their daily activities: looking for selling arguments, update the macroeconomics of the market, making summaries of analysis, ad hoc requests…
  • Reaching out to other OPCO’s (mirroring markets) in Heineken to learn from their trends, insights and innovations for our own markets.
  • Involvement in some future trade marketing projects.


 Your Profile

We are looking for an enthusiastic, mature and hands-on master student in the final stage of their studies (Commercial, Business or marketing) with strong analytical profile. You are both analytically strong and practically oriented. International experience is preferred. A strong personality and flexibility is required. Fluency in English is mandatory. All candidates should furthermore possess the following skills/characteristics:

• Structured work discipline

• Enthusiastic and curious
• Entrepreneurial
• Adventurous and culturally open minded
• Team player
• Good communication skills 
• Ability to be self-starting and work independently when and where needed



At HEINEKEN, we brew great beers and we build great brands. We are committed to surprising and exciting our consumers and employees everywhere. We have a proud history and heritage in brewing and in our communities. With operations in over 70 markets globally, we are the world's most international brewer.

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