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Title:  Global Amstel Brand Team Internship

We Go Places! How about you?
Location: Amsterdam
Function: Commerce
Sub-Function: Commerce - Marketing - Brand Management
Type of Contract: Fixed Term


Global Amstel Brand Team Internship



Are you a (graduate) student, passionate about Marketing, Beers and organizing events and looking for an experience in an international environment?


About us

HEINEKEN is a proud, independent global brewer committed to surprise and excite consumers with its brands and products everywhere. The brand that bears the founder’s family name – Heineken® - is available in almost every country on the globe and is the world’s most valuable international premium beer brand. The Company’s aim is to be a leading brewer in each of the markets in which it operates and to have the world’s most valuable brand portfolio. HEINEKEN wants to win in all markets with Heineken® and with a full brand portfolio in markets of choice. The Company is present in over 70 countries and operates more than 165 breweries. HEINEKEN is Europe’s largest brewer and the world’s third largest by volume. HEINEKEN is committed to the responsible marketing and consumption of its more than 250 international premium, regional, local and specialty beers and ciders. The number of people employed is over 85,000 worldwide.

HEINEKEN’s International Brands & Craft portfolio provides a range of brands that complements local portfolios and the Heineken® brand, including Amstel, Tiger, Birra Moretti, Lagunitas, Edelweiss, Desperados, & Sol— a range of brands able to fill the needs for different price segments, brand positioning, and taste profiles.

As with our beers, we also look for the best people. We work in a dynamic environment and therefore we search for someone who is able to work on multiple projects at the same time. You will be involved and become part of whatever crosses the brand’s path regarding brand management, event management, and communication with our colleagues around the world. 

Together with the brand owners you will be responsible to ensure day-to-day business needs of the brand are cared for. Next to this you will have your own projects you will be working on.

The internship is based in Amsterdam and available per January for the duration of 6 months.


Please note that all interns must be enrolled at a university for the entire duration of the internship. You will need to provide a proof of enrolment with your application. Applications without this will not be considered.


Your responsibilities

In this internship you will be responsible for:

  • Global Commerce Week: Contribute to the organization and successful execution of HEINEKEN Global Commerce Week, the biggest global event within Heineken. Duties will include supporting topics related to planning, briefing, organizing, and executing the layout, content, and logistics of the event for the Global Amstel team.
  • Friends of Amstel Community: Drive planning and execution of our annual “Friends of Amstel” workshop with Amstel Brand Managers from around the world.  Also drive the Global Amstel communication calendar on Workplace (Facebook at Work), locating appropriate content, writing posts, and managing feedback and moderation of the Workplace community.
  • Knowledge Management: Manage updates on our global knowledge and best practice sharing systems (“The Bottle” and the Global Amstel Brand Portal)
  • Bespoke Projects: Support the Global Amstel Brand team as needed on various strategic initiatives (e.g., desk research)
  • Logistical Support: Support other ad-hoc team needs (e.g., beer deliveries)

Your profile

We are looking for an enthusiastic, mature and hands-on master student in the final stage of their studies (for example Commercial, Business or Marketing).  The specific field is not of critical importance but we would like you to have a genuine interest in Marketing & Beers. You are both analytically strong and practically oriented. International experience is preferred. A strong personality and flexibility is required. Fluency in English is mandatory. All candidates should furthermore possess the following skills/characteristics:

  • Ability to prioritize and to work in a structured way on projects and individually
  • Exceptional team player capability and eagerness to learn, share knowledge
  • A pragmatic approach with a can-do mentality
  • Good communication skills
  • Adventurous and culturally open minded




When you are an intern at HEINEKEN you will:

  • Learn how to apply your theoretical knowledge and to understand business needs
  • GoPlaces; experience new things and meet colleagues from different cultures along your way
  • Be challenged and get exciting responsibilities from day one
  • Be a member of the international team of interns; boosting your professional (and social J) network
  • Be offered the best Friday drinks in the Amsterdam city centre! Here you can try different global and local brands




Are you interested in this internship and would you like to apply straight away? Please click on the application button.

Do you want to know more about this
internship or the application process? Feel free to contact Eric Markus -


At HEINEKEN, we brew great beers and we build great brands. We are committed to surprising and exciting our consumers and employees everywhere. We have a proud history and heritage in brewing and in our communities. With operations in over 70 markets globally, we are the world's most international brewer.

Apply now »