Key Accounts Sales Executive

Vacancy Announcement

Position Title: Key Account Sales Executive

Locations: Addis Ababa

Application Closing Date: April 06, 2026

Job Purpose:

The role is to drive the growth of the company’s premium beer portfolio by building strong relationships with key accounts and retail outlets. The role focuses on increasing market penetration, optimizing outlet execution, and enhancing product visibility through effective sales strategies and negotiations. The Key Account Sales Executive is responsible for developing joint business plans with customers, managing forward stock, and ensuring that products are delivered on time and represented to the highest standards. Additionally, the role seeks to identify market opportunities, counter competitor activities, and provide exceptional customer service to maximize both sales and customer satisfaction in the assigned territory.

Key Responsibilities

Account Management & Development:

• Assist the Premium Accounts Manager in identifying and prioritizing key accounts within the assigned territory.
• Build and maintain strong, long-term relationships with key account customers, understanding their needs, and ensuring high levels of customer satisfaction.
• Develop Joint Business Plans with customers, aligning on mutual objectives, and negotiating favorable terms to drive sales growth and brand presence.
• Propose innovative ideas to excite consumers and enhance customer satisfaction in key accounts.

 Outlet Execution:

• Manage and optimize master data, ensuring effective horizontal expansion and outlet performance.
• Implement PICOS strategies, driving sales orders and maintaining essential SKUs with FIFO stock management.
• Ensure timely delivery and proper representation of all products across key accounts, conducting regular checks on quality and adherence to planograms.
• Collaborate with service providers and distributors to improve delivery efficiency and product availability.
• Follow a structured visit plan, executing outlet checks, resolving issues, and ensuring flawless execution during each visit.

 Sales & Negotiation:

• Lead negotiations with key customers to secure optimal placement of products and visibility materials in outlets.
• Establish joint promotional activities with customers, ensuring alignment on promotional strategies to boost sales and consumer engagement.
• Negotiate credit agreements with distributors and important customers to support smooth business operations and increase customer loyalty.
• Identify performance gaps in key account outlets and propose long-term strategies to address these gaps effectively.
• Monitor competitor activities, pricing, and promotional strategies, and propose counterstrategies to maintain market competitiveness.

 Promotions & Activations:

• Plan and execute promotional activities at target outlets, deploying point-of-sale materials and activating customer drivers to boost engagement.
• Collaborate with trade marketing teams to align promotional strategies and ensure seamless execution at the retail level.

 Market Insights & Reporting:

• Regularly gather and report insights on competitor activities and market trends to the Key Account Manager.
• Provide timely reports on business status, including stock inventory, sales performance, and outlet execution updates.
• Participate in sales meetings, sharing insights and performance updates, and utilizing sales tools for territory development.

 Customer Service:

• Address and resolve customer issues and complaints promptly, ensuring high levels of customer satisfaction and smooth business operations.
• Maintain close relationships with distributors, ensuring that all products are delivered on time and per customer requirements.

 Safety & Compliance:

• Ensure proper maintenance, safety, and use of all company property assigned to you.
• Adhere to all compliance and safety protocols, ensuring products meet the highest quality standards.

Perform other activities as assigned by the supervisor.

Job Requirements

Education

• Bachelor’s Degree (BSc or BA Degree) in any field

Experience and skills

• Minimum of 4 years of proven Sales Experience in FMCG Company
• Sales Experience in Key Accounts handling would be advantageous

FEMALE APPLICANTS ARE HIGHLY ENCOURAGED TO APPLY!